πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
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Lindsey Graham US Inactive

TEAM GRAHAM, INC.

ad creative

JOIN THE FIGHT!

Will you chip in $20.20 now?

Ad copy

🚨 IMPORTANT MESSAGE 🚨 Jaime Harrison will be a loyal foot soldier in the cause of the radical liberals to destroy America as we know it. In fact, he has already attacked me today on CNN and MSNBC for my role in filling this Supreme Court seat. As for me – I will be part of the Resistance and oppose the Democrats' radically liberal agenda as they try to fundamentally change America. WILL YOU JOIN THE FIGHT AND CHIP IN $20.20 NOW?

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score57.3/100
Spend / Reach / Long. / Eff.52.4 Β· 100.0 Β· 5.8 Β· 70.9
Spend rangeUSD 6,000–6,999
Impressions1,000,000 – 0
CPM (β‰ˆ $/1k impr)USD 6.5
Est. audience sizeβ€”
Days live22 (2020-09-20 β†’ 2020-10-12)
Created2020-09-20
Creative variants1 body Β· 1 headline
Platformsfacebook, instagram
Languagesen
CandidateSC β€” Lindsey Graham
Surfaced byβ€œsenate:SC β€” Lindsey Graham”

🧠 AI analysis

Issuedemocracy elections
Framingattack opponent
Message typefundraising
Emotional appealfear
Production tiersemi pro
Who pictureddiverse crowd
Symbolsus flag
Call to actiondonate
Standout elementTrump rally crowd with 'Women for Trump' sign creates tribal identity anchor for the fundraising ask
TacticLeverages fear of radical liberal takeover and opponent-attacking to drive urgency around a dollar-amount-specific fundraising ask tied to a Supreme Court confirmation flashpoint.

Where it ran (delivery by region)

Texas9.5%
California8.5%
Florida8.1%
Pennsylvania3.8%
New York3.8%
Ohio3.8%
North Carolina3.7%

Who saw it (delivery)

45-54 Β· unknown 0.2%
65+ Β· unknown 0.3%
35-44 Β· female 1.7%
35-44 Β· male 2.9%
45-54 Β· male 11.2%
65+ Β· female 23.7%
55-64 Β· male 17.1%
55-64 Β· female 18.6%
45-54 Β· female 8.6%
65+ Β· male 15.4%
35-44 Β· unknown 0.0%
55-64 Β· unknown 0.3%

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