KANSANS FOR MARSHALL
Kris Kobach is lying to you. He claims he has President Trump’s support, but that just isn’t the case. Chuck Schumer and Washington Democrats are spending MILLIONS to help Kobach because they know they can beat him. We cannot afford to let Schumer and the Democrats get their way. Vote Roger Marshall on August 4th.
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| Overall score | 50.2/100 |
| Spend / Reach / Long. / Eff. | 50.6 · 87.0 · 0.8 · 62.5 |
| Spend range | USD 5,000–5,999 |
| Impressions | 250,000 – 299,999 |
| CPM (≈ $/1k impr) | USD 20.0 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 4 (2020-07-31 → 2020-08-04) |
| Created | 2020-07-31 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | KS — Roger Marshall |
| Surfaced by | “senate:KS — Roger Marshall” |
| Issue | democracy elections |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | opponent |
| Symbols | farm rural |
| Call to action | vote |
| Standout element | Bold '2020 LOSER' sign superimposed over opponent against a dark, foreboding farm backdrop |
| Tactic | The ad uses a shame-label overlay on the opponent combined with a dark rural setting and Democratic villain framing to disqualify Kobach among Trump-aligned primary voters. |
| Kansas | 100.0% |
| 18-24 · unknown | 0.0% |
| 18-24 · female | 0.6% |
| 35-44 · unknown | 0.2% |
| 65+ · unknown | 0.4% |
| 18-24 · male | 0.6% |
| 25-34 · female | 3.0% |
| 25-34 · male | 3.0% |
| 65+ · male | 11.8% |
| 45-54 · female | 10.1% |
| 55-64 · unknown | 0.3% |
| 65+ · female | 23.2% |
| 55-64 · female | 16.6% |
| 55-64 · male | 10.6% |
| 45-54 · male | 6.7% |
| 35-44 · male | 5.3% |
| 35-44 · female | 7.3% |
| 45-54 · unknown | 0.2% |
| 25-34 · unknown | 0.1% |