THE WATERS COMMITTEE
Are you ready to elect new positive leadership in Rhode Island? This is Allen Waters for the U.S. Senate (R). I believe we must grow the U.S. economy, protect our American culture of self reliant individualism, and we must protect the American people from internal and external threats. Vote Allen Waters for U.S. Senate on November 3rd. #FreeEnterprise #Liberty Donate/volunteer: WatersforSenate.com
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| Overall score | 33.1/100 |
| Spend / Reach / Long. / Eff. | 0.0 Β· 55.8 Β· 2.2 Β· 74.6 |
| Spend range | <USD 99 |
| Impressions | 10,000 β 14,999 |
| CPM (β $/1k impr) | USD 3.96 |
| Est. audience size | 500,001 β 1,000,000 |
| Days live | 9 (2020-07-30 β 2020-08-08) |
| Created | 2020-07-30 |
| Creative variants | 1 body Β· 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | RI β Allen Waters |
| Surfaced by | βsenate:Allen Watersβ |
| Issue | economy taxes |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Facebook content-removal notice obscuring the actual ad, revealing a policy disclaimer violation |
| Tactic | The ad inadvertently highlights a compliance failure β the content was removed for missing a proper disclaimer β which undermines the candidate's credibility and message of positive leadership before viewers can even see it. |
| Rhode Island | 100.0% |
| 35-44 Β· male | 6.0% |
| 25-34 Β· male | 2.9% |
| 55-64 Β· male | 19.2% |
| 65+ Β· male | 17.1% |
| 65+ Β· female | 17.9% |
| 45-54 Β· male | 13.2% |
| 45-54 Β· female | 7.2% |
| 55-64 Β· female | 13.2% |
| 35-44 Β· female | 1.9% |
| 25-34 Β· female | 0.7% |
| 65+ Β· unknown | 0.2% |
| 35-44 Β· unknown | 0.1% |
| 45-54 Β· unknown | 0.2% |
| 55-64 Β· unknown | 0.1% |