Susan Collins US Inactive
COLLINS FOR SENATOR
Susan FIGHTS for Maine
Collins for Senator
Ad copy
Susan Collins wrote the Paycheck Protection Program which saved restaurants, just like Barnacle Billy’s, throughout Maine. Susan Collins is fighting to get Maine’s economy back on track and Mainers back to work.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 47.4/100 |
| Spend / Reach / Long. / Eff. | 41.0 · 81.7 · 1.7 · 65.2 |
| Spend range | USD 2,000–2,499 |
| Impressions | 150,000 – 174,999 |
| CPM (≈ $/1k impr) | USD 13.84 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 7 (2020-08-19 → 2020-08-26) |
| Created | 2020-08-19 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Susan Collins |
| Surfaced by | “senate:Susan Collins” |
🧠 AI analysis
| Issue | economy taxes |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | professional |
| Who pictured | candidate, workers labor |
| Symbols | none |
| Call to action | learn more |
| Standout element | Senator Collins holding a large live lobster alongside a masked restaurant worker, grounding her in Maine's iconic seafood industry |
| Tactic | The ad uses a highly localized, tangible symbol — Maine lobster and a named local restaurant — to make Collins's PPP authorship feel personally relevant and credibly tied to saving real Maine jobs. |
Where it ran (delivery by region)
| Maine | 100.0% |
Who saw it (delivery)
| 65+ · unknown | 0.0% |
| 35-44 · male | 11.6% |
| 18-24 · male | 4.5% |
| 45-54 · female | 9.7% |
| 65+ · male | 5.0% |
| 18-24 · female | 3.8% |
| 55-64 · male | 7.7% |
| 35-44 · female | 9.7% |
| 65+ · female | 7.0% |
| 35-44 · unknown | 0.1% |
| 25-34 · male | 12.3% |
| 45-54 · male | 10.3% |
| 55-64 · female | 8.7% |
| 25-34 · female | 9.5% |
| 45-54 · unknown | 0.1% |
| 25-34 · unknown | 0.1% |
| 55-64 · unknown | 0.1% |
| 18-24 · unknown | 0.0% |
