Botsford for Illinois
Lower costs. Higher wages. A fair shot for everyone. I'm Steve Botsford, and I'm running for Senate. Learn more and join my campaign.
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 33.3/100 |
| Spend / Reach / Long. / Eff. | 0.0 Β· 55.8 Β· 3.0 Β· 74.6 |
| Spend range | <USD 99 |
| Impressions | 10,000 β 14,999 |
| CPM (β $/1k impr) | USD 3.96 |
| Est. audience size | β |
| Days live | 12 (2025-12-20 β 2026-01-01) |
| Created | 2025-12-20 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | IL β Steve Botsford |
| Surfaced by | βsenate:Steve Botsfordβ |
| Issue | economy taxes |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | hope |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | capitol statue |
| Call to action | learn more |
| Standout element | Hazy aerial shot of the Capitol and Washington Monument evoking a sense of aspiration mixed with DC establishment distance |
| Tactic | The ad uses broad populist economic messaging β lower costs, higher wages, fair shot β paired with iconic DC imagery to position Botsford as an outsider ready to fight for everyday Illinoisans. |
| Illinois | 100.0% |
| 18-24 Β· female | 41.0% |
| 25-34 Β· female | 24.0% |
| 35-44 Β· female | 10.8% |
| 45-54 Β· female | 7.5% |
| 55-64 Β· female | 8.2% |
| 65+ Β· female | 8.4% |