Pamela Stevenson for Kentucky
Sign up! The Pandemic Electronic Benefit Transfer (P-EBT) program provides a benefits card families can use to buy food to replace free school breakfast and lunch while schools are closed. Program enrollment is automatic for children already receiving SNAP, TANF, Kinship Care and Medicaid. If you are not in these programs, but your child was eligible for reduced/free meals, sign up here: https://benefind.ky.gov/PreScreening/PEBTInformationAndRules
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| Overall score | 27.1/100 |
| Spend / Reach / Long. / Eff. | 0.0 Β· 43.0 Β· 0.3 Β· 65.1 |
| Spend range | <USD 99 |
| Impressions | 3,000 β 3,999 |
| CPM (β $/1k impr) | USD 14.14 |
| Est. audience size | 1,001 β 5,000 |
| Days live | 2 (2020-06-07 β 2020-06-09) |
| Created | 2020-06-07 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | KY β Pamela Stevenson |
| Surfaced by | βsenate:Pamela Stevensonβ |
| Issue | education |
| Framing | issue advocacy |
| Message type | awareness |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | diverse crowd |
| Symbols | family, healthcare |
| Call to action | sign petition |
| Standout element | Young girl of color eating a school lunch anchors the message with emotional authenticity |
| Tactic | The ad uses a warm, relatable image of children eating to humanize a government benefit program, driving sign-ups through empathy and direct informational appeal rather than political persuasion. |
| Kentucky | 99.7% |
| Indiana | 0.3% |
| 65+ Β· female | 12.3% |
| 35-44 Β· female | 20.7% |
| 45-54 Β· female | 20.3% |
| 18-24 Β· female | 8.2% |
| 25-34 Β· female | 20.3% |
| 55-64 Β· female | 18.3% |