Ben Ray Luján US Inactive
PEOPLE FOR BEN
20,000 BIRTHDAY WISHES NEEDED:
Sign Justice Ruth Bader Ginsburg’s birthday card! >>
Ad copy
I have a favor to ask: Justice Ruth Bader Ginsburg has a big birthday coming up. I want to surprise her with a card signed by 20,000 of her biggest supporters! Will you sign her card before midnight? ⬇️
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 56.6/100 |
| Spend / Reach / Long. / Eff. | 50.6 · 80.0 · 38.6 · 57.3 |
| Spend range | USD 5,000–5,999 |
| Impressions | 125,000 – 149,999 |
| CPM (≈ $/1k impr) | USD 40.0 |
| Est. audience size | — |
| Days live | 141 (2020-03-12 → 2020-07-31) |
| Created | 2020-03-12 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NM — Ben Ray Luján |
| Surfaced by | “senate:NM — Ben Ray Luján” |
🧠 AI analysis
| Issue | other |
| Framing | informational |
| Message type | list building survey |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | none |
| Call to action | sign petition |
| Standout element | Facebook content-removed disclaimer screen replacing the actual ad creative |
| Tactic | A list-building tactic disguised as a heartfelt birthday gesture for RBG, using a deadline and emotional appeal to capture supporter emails — but the ad was flagged and removed for missing a proper political disclaimer. |
Where it ran (delivery by region)
| California | 9.2% |
| New York | 8.0% |
| Florida | 6.3% |
| Texas | 6.1% |
| Washington | 4.3% |
| Massachusetts | 3.7% |
| Pennsylvania | 3.6% |
Who saw it (delivery)
| 18-24 · unknown | 0.0% |
| 45-54 · female | 3.6% |
| 18-24 · male | 0.3% |
| 55-64 · unknown | 0.3% |
| 25-34 · male | 0.4% |
| 25-34 · female | 0.9% |
| 45-54 · male | 1.4% |
| 65+ · male | 17.6% |
| 55-64 · female | 15.6% |
| 45-54 · unknown | 0.1% |
| 55-64 · male | 5.3% |
| 65+ · unknown | 0.8% |
| 65+ · female | 51.7% |
| 35-44 · male | 0.5% |
| 25-34 · unknown | 0.0% |
| 35-44 · female | 1.1% |
| 18-24 · female | 0.4% |
| 35-44 · unknown | 0.0% |
