HICKENLOOPER FOR COLORADO
WATCH NOW: Coloradans are in this crisis together. We need a Senator who makes sure we recover from this crisis together.
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| Overall score | 51.6/100 |
| Spend / Reach / Long. / Eff. | 50.6 · 83.1 · 13.2 · 59.6 |
| Spend range | USD 5,000–5,999 |
| Impressions | 175,000 – 199,999 |
| CPM (≈ $/1k impr) | USD 29.33 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 49 (2020-06-16 → 2020-08-04) |
| Created | 2020-06-16 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | CO — John Hickenlooper |
| Surfaced by | “senate:John Hickenlooper” |
| Issue | economy taxes |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | learn more |
| Standout element | Candidate speaks directly to camera in casual shirt, projecting approachable authenticity over polished production |
| Tactic | The direct-to-camera, first-person introduction paired with crisis-solidarity messaging builds personal trust and positions Hickenlooper as a unifying problem-solver rather than a partisan fighter. |
| Colorado | 100.0% |
| 25-34 · male | 10.9% |
| 35-44 · male | 11.9% |
| 45-54 · unknown | 0.1% |
| 25-34 · unknown | 0.1% |
| 55-64 · unknown | 0.1% |
| 35-44 · unknown | 0.1% |
| 65+ · male | 4.1% |
| 18-24 · female | 3.5% |
| 55-64 · female | 8.7% |
| 65+ · unknown | 0.1% |
| 45-54 · female | 10.7% |
| 25-34 · female | 10.7% |
| 35-44 · female | 14.2% |
| 18-24 · male | 3.9% |
| 45-54 · male | 9.5% |
| 65+ · female | 5.8% |
| 55-64 · male | 5.6% |
| 18-24 · unknown | 0.0% |