MULLIN FOR CONGRESS
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↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 34.1/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 55.8 · 2.5 · 66.3 |
| Spend range | USD 100–199 |
| Impressions | 10,000 – 14,999 |
| CPM (≈ $/1k impr) | USD 11.96 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 10 (2020-05-28 → 2020-06-07) |
| Created | 2020-05-28 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | OK — Markwayne Mullin |
| Surfaced by | “senate:Markwayne Mullin” |
| Issue | democracy elections |
| Framing | attack opponent |
| Message type | fundraising |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | opponent |
| Symbols | money cash |
| Call to action | donate |
| Standout element | Dark desaturated photo of Pelosi alongside a red fundraising thermometer bar showing progress toward $20,000 goal |
| Tactic | Classic fundraising urgency tactic using a named villain (Pelosi), a concrete dollar goal with a progress bar, and a low $1 entry point to maximize donor conversion. |
| Oklahoma | 21.1% |
| California | 8.3% |
| Texas | 8.2% |
| Florida | 7.0% |
| New York | 3.8% |
| Ohio | 2.8% |
| Michigan | 2.4% |
| 25-34 · unknown | 0.0% |
| 45-54 · male | 3.6% |
| 18-24 · female | 0.5% |
| 25-34 · female | 1.1% |
| 25-34 · male | 1.3% |
| 35-44 · unknown | 0.1% |
| 18-24 · male | 0.5% |
| 65+ · unknown | 0.4% |
| 55-64 · male | 8.7% |
| 45-54 · unknown | 0.0% |
| 65+ · female | 43.9% |
| 65+ · male | 17.4% |
| 55-64 · female | 15.0% |
| 35-44 · male | 1.8% |
| 35-44 · female | 1.5% |
| 45-54 · female | 4.1% |
| 55-64 · unknown | 0.1% |