📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Chris Pappas for Congress US Inactive

CHRIS PAPPAS FOR CONGRESS

Creative removed by Meta
This ad's image was taken down for violating Meta's ad standards; the copy below is preserved from the Ad Library.

NH congressional delegation presses for billions in federal dollars for US Postal Service

New Hampshire’s all-Democratic congressional delegation is pressing the U.S. Senate and House leaderships for billions of dollars for the financially strapped U.S. Postal Service, calling President Donald Trump’s threat to withhold a $10 billion loan to the agency outrageous.

Ad copy

The United States Postal Service (USPS) is an essential part of everyday life, but right now the USPS is at risk of collapsing because President Trump is refusing to provide much-needed relief. I'm urging the Trump administration to fully fund the USPS before it's too late. https://bit.ly/3dOgBRB

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score47.4/100
Spend / Reach / Long. / Eff.21.0 · 85.0 · 1.9 · 81.6
Spend rangeUSD 300–399
Impressions200,000 – 249,999
CPM (≈ $/1k impr)USD 1.55
Est. audience size
Days live8 (2020-05-18 → 2020-05-26)
Created2020-05-18
Creative variants1 body · 1 headline
Platformsfacebook
Languagesen
CandidateNH — Chris Pappas
Surfaced by“senate:Chris Pappas”

🧠 AI analysis

Issueother
Framingissue advocacy
Message typeawareness
Emotional appealurgency
Production tierunknown
Who picturedcandidate
Symbolsnone
Call to actionnone
Standout elementFacebook content removal notice blocking the original ad creative
TacticThe ad is ironically rendered as a removed-content placeholder, meaning the persuasion tactic — urging USPS funding against Trump opposition — is entirely text-driven in the copy, with the visual itself being a meta-artifact of platform policy enforcement rather than an intentional creative choice.

Where it ran (delivery by region)

California10.0%
Texas9.8%
New York6.1%
Florida5.2%
North Carolina3.7%
Illinois3.6%
Georgia3.4%

Who saw it (delivery)

45-54 · unknown 0.1%
45-54 · female 2.1%
18-24 · unknown 0.1%
25-34 · unknown 0.2%
25-34 · female 2.5%
45-54 · male 8.2%
18-24 · male 22.0%
65+ · male 7.5%
25-34 · male 23.2%
55-64 · unknown 0.2%
55-64 · male 10.5%
18-24 · female 3.3%
35-44 · male 8.3%
55-64 · female 5.0%
35-44 · female 1.9%
65+ · female 4.6%
65+ · unknown 0.2%
35-44 · unknown 0.1%

Similar ads (same issue, matching framing or emotional appeal)

Cory Booker
NJ — Cory Booker 236d live
Raja for Congress
IL — S Krishnamoorthi 195d live
Raja Krishnamoorthi
IL — S Krishnamoorthi 29d live
James Talarico
TX — James Talarico 4d live
James Talarico
TX — James Talarico 6d live
James Talarico
TX — James Talarico 4d live
James Talarico
TX — James Talarico 5d live
James Talarico
TX — James Talarico 3d live