David Roth for Idaho US Inactive
The Committee to Elect David Roth
My Thoughts on the Latest Education Cuts
Ad copy
My thoughts in response to the Idaho Education News Story about further education cuts
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 23.4/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 34.4 · 0.3 · 58.7 |
| Spend range | <USD 99 |
| Impressions | 1,000 – 1,999 |
| CPM (≈ $/1k impr) | USD 33.01 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 2 (2020-04-23 → 2020-04-25) |
| Created | 2020-04-23 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | ID — David Roth |
| Surfaced by | “senate:David Roth” |
🧠 AI analysis
| Issue | education |
| Framing | issue advocacy |
| Message type | awareness |
| Emotional appeal | empathy |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | Candidate speaking directly to camera in a home setting, signaling authenticity and grassroots approachability |
| Tactic | The ad leverages a direct-to-camera, unpolished home video format to position the candidate as an authentic, relatable everyman responding in real-time to a local news story about education cuts, building trust through transparency rather than production polish. |
Where it ran (delivery by region)
| Idaho | 100.0% |
Who saw it (delivery)
| 45-54 · male | 5.8% |
| 65+ · female | 5.8% |
| 25-34 · male | 9.6% |
| 35-44 · male | 10.6% |
| 55-64 · female | 7.4% |
| 45-54 · female | 10.0% |
| 35-44 · female | 17.4% |
| 25-34 · female | 14.6% |
| 18-24 · male | 3.6% |
| 65+ · male | 2.9% |
| 55-64 · male | 4.9% |
| 25-34 · unknown | 0.3% |
| 18-24 · female | 6.7% |
| 35-44 · unknown | 0.1% |
| 18-24 · unknown | 0.3% |
| 45-54 · unknown | 0.1% |
