📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
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Bill Cassidy US Inactive

Bill Cassidy for US Senate

ad creative

FINISH THE WALL

Sign the petition →

Ad copy

The crisis that Joe Biden has created at our southern border gets worse by the day. What will it take for Biden to finally do something about it? Tell Biden it’s time to finish the border wall. Sign the petition TODAY!

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score45.6/100
Spend / Reach / Long. / Eff.31.7 · 78.0 · 3.9 · 68.9
Spend rangeUSD 900–999
Impressions100,000 – 124,999
CPM (≈ $/1k impr)USD 8.44
Est. audience size
Days live15 (2021-04-08 → 2021-04-23)
Created2021-04-08
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateLA — Bill Cassidy
Surfaced by“senate:Bill Cassidy”

🧠 AI analysis

Issueimmigration
Framingissue advocacy
Message typelist building survey
Emotional appealurgency
Production tiersemi pro
Who picturednone
Symbolsborder
Call to actionsign petition
Standout elementFacebook content-removed notice revealing ad was flagged for policy violation
TacticThe ad uses a petition-signing CTA to build a donor/supporter list by channeling voter frustration over border security directly at Biden, but the creative itself is invisible due to a Facebook disclaimer violation takedown.

Where it ran (delivery by region)

Florida7.9%
Texas7.7%
California6.1%
Pennsylvania4.8%
Ohio4.4%
New York4.0%
Michigan4.0%

Who saw it (delivery)

18-24 · unknown 0.0%
55-64 · female 15.8%
18-24 · female 0.2%
55-64 · unknown 0.1%
45-54 · unknown 0.0%
65+ · unknown 0.3%
25-34 · male 0.9%
45-54 · male 3.6%
65+ · female 41.2%
35-44 · unknown 0.0%
35-44 · male 1.3%
65+ · male 18.8%
35-44 · female 1.5%
45-54 · female 4.5%
55-64 · male 10.3%
18-24 · male 0.2%
25-34 · female 1.1%
25-34 · unknown 0.0%

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