HICKENLOOPER FOR COLORADO
The next Senator from Colorado will help decide: ✅ The future of Roe v. Wade ✅ Voting rights ✅ Immigrants’ rights ✅ Workers’ rights ✅ The future of our democracy
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 53.0/100 |
| Spend / Reach / Long. / Eff. | 55.2 · 91.4 · 3.0 · 62.5 |
| Spend range | USD 8,000–8,999 |
| Impressions | 400,000 – 449,999 |
| CPM (≈ $/1k impr) | USD 20.0 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 12 (2020-10-07 → 2020-10-19) |
| Created | 2020-10-06 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | CO — John Hickenlooper |
| Surfaced by | “senate:John Hickenlooper” |
| Issue | democracy elections |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | opponent |
| Symbols | military, capitol statue |
| Call to action | vote |
| Standout element | Candid photo of Gardner leaning into Trump at a rally, visually linking him to Trump as a threat |
| Tactic | The ad uses a guilt-by-association tactic, pairing a damning headline with a photo of Gardner cozying up to Trump to trigger fear about Supreme Court stakes across multiple rights issues. |
| Colorado | 100.0% |
| 18-24 · unknown | 0.0% |
| 55-64 · female | 7.9% |
| 65+ · unknown | 0.1% |
| 18-24 · female | 2.2% |
| 35-44 · female | 19.6% |
| 25-34 · male | 9.6% |
| 35-44 · male | 10.9% |
| 25-34 · female | 16.1% |
| 45-54 · female | 10.8% |
| 55-64 · unknown | 0.1% |
| 45-54 · male | 7.0% |
| 65+ · male | 2.8% |
| 65+ · female | 5.9% |
| 55-64 · male | 4.2% |
| 25-34 · unknown | 0.2% |
| 35-44 · unknown | 0.2% |
| 18-24 · male | 2.2% |
| 45-54 · unknown | 0.1% |