Margot Dupre for NC US Inactive
MARGOT DUPRE FOR US SENATE
Ad copy
As I looked through the pictures of my visit to Swannanoa, I decided to post this one because I think it really captures the overwhelming sadness I felt for the residents still trying to rebuild their lives without the help that was promised and is deserved. It doesn’t have to be this way. Micheal Watley has forgotten about Western North Carolina. I can promise, I will not.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 27.1/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 43.0 · 0.3 · 65.1 |
| Spend range | <USD 99 |
| Impressions | 3,000 – 3,999 |
| CPM (≈ $/1k impr) | USD 14.14 |
| Est. audience size | — |
| Days live | 2 (2026-01-12 → 2026-01-14) |
| Created | 2026-01-11 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | NC — Margot Dupre |
| Surfaced by | “senate:Margot Dupre” |
🧠 AI analysis
| Issue | other |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | farm rural |
| Call to action | none |
| Standout element | Candidate holding a large red ball amid barren, disaster-affected landscape — an oddly intimate, unpolished campaign moment that signals authentic presence on the ground |
| Tactic | The ad leverages personal narrative and emotional contrast — Dupre's physical presence in the devastated Swannanoa area juxtaposed against opponent Watley's alleged absence — to build empathy and voter trust through authenticity over polish. |
Where it ran (delivery by region)
| North Carolina | 100.0% |
Who saw it (delivery)
| 18-24 · female | 0.4% |
| 45-54 · male | 19.7% |
| 65+ · male | 18.1% |
| 65+ · female | 10.9% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 19.6% |
| 55-64 · female | 4.1% |
| 45-54 · unknown | 0.0% |
| 45-54 · female | 2.8% |
| 18-24 · male | 1.1% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 12.8% |
| 35-44 · female | 2.5% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 6.4% |
| 25-34 · female | 1.2% |
| 65+ · unknown | 0.1% |
