📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Ben Ray Luján US Inactive

PEOPLE FOR BEN

ad creative

10,000 SIGNATURES NEEDED >>

Sign the emergency petition to PROTECT NPR! >>

Ad copy

I need 10,000 emergency signatures to STOP Trump from completely DEFUNDING public radio. We CANNOT allow Trump to wipe out our free press for reporting the TRUTH about his corruption. Will you sign immediately? ⬇️

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score47.0/100
Spend / Reach / Long. / Eff.50.6 · 76.3 · 6.6 · 54.6
Spend rangeUSD 5,000–5,999
Impressions90,000 – 99,999
CPM (≈ $/1k impr)USD 57.89
Est. audience size
Days live25 (2020-02-28 → 2020-03-24)
Created2020-02-28
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateNM — Ben Ray Luján
Surfaced by“senate:NM — Ben Ray Luján”

🧠 AI analysis

Issuedemocracy elections
Framingattack opponent
Message typelist building survey
Emotional appealfear
Production tierunknown
Who picturednone
Symbolsnone
Call to actionsign petition
Standout elementFacebook content-removed placeholder screen replacing the actual ad creative
TacticUses an emergency signature petition framing to drive list-building by stoking fear that Trump will defund public radio and silence press freedom reporting on his corruption.

Where it ran (delivery by region)

California15.2%
New York8.8%
Florida5.4%
Texas5.0%
Washington4.9%
Massachusetts3.8%
Illinois3.5%

Who saw it (delivery)

45-54 · unknown 0.2%
35-44 · male 2.3%
25-34 · male 2.2%
55-64 · unknown 0.4%
45-54 · male 3.3%
18-24 · female 1.0%
25-34 · female 3.7%
35-44 · female 4.6%
55-64 · male 7.6%
18-24 · male 0.6%
45-54 · female 6.7%
65+ · unknown 0.8%
55-64 · female 16.7%
65+ · male 16.5%
65+ · female 33.0%
18-24 · unknown 0.1%
35-44 · unknown 0.2%
25-34 · unknown 0.3%

Similar ads (same issue, matching framing or emotional appeal)

Jon Ossoff
GA — Jon Ossoff 121d live
Jon Ossoff
GA — Jon Ossoff 83d live
Jon Ossoff
GA — Jon Ossoff 25d live
Jon Ossoff
GA — Jon Ossoff 24d live
Dan Osborn for Senate
NE — Dan Osborn 50d live
Jon Ossoff
GA — Jon Ossoff 23d live
Amy McGrath
KY — Amy Mcgrath 112d live
Jon Ossoff
GA — Jon Ossoff 22d live