PEOPLE FOR BEN
Sign the emergency petition to PROTECT NPR! >>
I need 10,000 emergency signatures to STOP Trump from completely DEFUNDING public radio. We CANNOT allow Trump to wipe out our free press for reporting the TRUTH about his corruption. Will you sign immediately? ⬇️
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 47.0/100 |
| Spend / Reach / Long. / Eff. | 50.6 · 76.3 · 6.6 · 54.6 |
| Spend range | USD 5,000–5,999 |
| Impressions | 90,000 – 99,999 |
| CPM (≈ $/1k impr) | USD 57.89 |
| Est. audience size | — |
| Days live | 25 (2020-02-28 → 2020-03-24) |
| Created | 2020-02-28 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NM — Ben Ray Luján |
| Surfaced by | “senate:NM — Ben Ray Luján” |
| Issue | democracy elections |
| Framing | attack opponent |
| Message type | list building survey |
| Emotional appeal | fear |
| Production tier | unknown |
| Who pictured | none |
| Symbols | none |
| Call to action | sign petition |
| Standout element | Facebook content-removed placeholder screen replacing the actual ad creative |
| Tactic | Uses an emergency signature petition framing to drive list-building by stoking fear that Trump will defund public radio and silence press freedom reporting on his corruption. |
| California | 15.2% |
| New York | 8.8% |
| Florida | 5.4% |
| Texas | 5.0% |
| Washington | 4.9% |
| Massachusetts | 3.8% |
| Illinois | 3.5% |
| 45-54 · unknown | 0.2% |
| 35-44 · male | 2.3% |
| 25-34 · male | 2.2% |
| 55-64 · unknown | 0.4% |
| 45-54 · male | 3.3% |
| 18-24 · female | 1.0% |
| 25-34 · female | 3.7% |
| 35-44 · female | 4.6% |
| 55-64 · male | 7.6% |
| 18-24 · male | 0.6% |
| 45-54 · female | 6.7% |
| 65+ · unknown | 0.8% |
| 55-64 · female | 16.7% |
| 65+ · male | 16.5% |
| 65+ · female | 33.0% |
| 18-24 · unknown | 0.1% |
| 35-44 · unknown | 0.2% |
| 25-34 · unknown | 0.3% |