Senator Dan Innis
When I’m not fighting for lower taxes in Concord, I’m right here at Trails End Farm in Bradford. Like you, I know what it’s like to work hard and make every dollar count. Watch my latest video here:
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 46.2/100 |
| Spend / Reach / Long. / Eff. | 34.7 · 76.3 · 8.3 · 65.6 |
| Spend range | USD 1,000–1,499 |
| Impressions | 90,000 – 99,999 |
| CPM (≈ $/1k impr) | USD 13.15 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 31 (2024-10-06 → 2024-11-06) |
| Created | 2024-10-06 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NH — Dan Innis |
| Surfaced by | “senate:Dan Innis” |
| Issue | economy taxes |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | farm rural |
| Call to action | learn more |
| Standout element | candidate standing in front of a working farm with autumn foliage, humanizing him as a working farmer-politician |
| Tactic | The ad uses a 'relatable everyman' tactic by pairing the candidate's farm backdrop with a direct appeal to shared economic struggle, reinforcing his low-tax message with an authentic rural identity. |
| New Hampshire | 100.0% |
| Illinois | 0.0% |
| 18-24 · female | 13.3% |
| 45-54 · male | 5.8% |
| 65+ · male | 3.2% |
| 65+ · female | 3.3% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 4.2% |
| 55-64 · female | 4.3% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 4.9% |
| 18-24 · male | 12.5% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 9.9% |
| 35-44 · female | 7.6% |
| 25-34 · unknown | 0.3% |
| 25-34 · male | 16.4% |
| 25-34 · female | 13.5% |
| 18-24 · unknown | 0.4% |
| 65+ · unknown | 0.1% |