Cindy Hyde Smith for US Senate
In this election, there's a lot at stake.
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| Overall score | 48.5/100 |
| Spend / Reach / Long. / Eff. | 47.8 · 83.1 · 1.7 · 61.6 |
| Spend range | USD 4,000–4,499 |
| Impressions | 175,000 – 199,999 |
| CPM (≈ $/1k impr) | USD 22.66 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 7 (2020-10-21 → 2020-10-28) |
| Created | 2020-10-21 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MS — Cindy Hyde-Smith |
| Surfaced by | “senate:Cindy Hyde-Smith” |
| Issue | democracy elections |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | opponent, diverse crowd |
| Symbols | capitol statue |
| Call to action | none |
| Standout element | Floating heads of national Democratic figures (Biden, Pelosi, Schumer, Harris) looming ominously over the Capitol building alongside opponent Mike Espy |
| Tactic | Classic guilt-by-association tactic linking the opponent to unpopular national Democratic figures to stoke fear about what is 'at stake' if he wins. |
| Mississippi | 96.6% |
| Tennessee | 0.8% |
| Alabama | 0.5% |
| Louisiana | 0.4% |
| Texas | 0.4% |
| Florida | 0.1% |
| Arkansas | 0.1% |
| 18-24 · unknown | 0.0% |
| 45-54 · male | 10.5% |
| 35-44 · unknown | 0.1% |
| 25-34 · male | 5.0% |
| 65+ · male | 10.1% |
| 55-64 · female | 14.9% |
| 18-24 · male | 1.2% |
| 35-44 · male | 7.9% |
| 55-64 · male | 11.6% |
| 55-64 · unknown | 0.1% |
| 65+ · female | 15.5% |
| 45-54 · female | 10.4% |
| 35-44 · female | 7.5% |
| 25-34 · female | 3.9% |
| 18-24 · female | 1.1% |
| 65+ · unknown | 0.1% |
| 45-54 · unknown | 0.1% |
| 25-34 · unknown | 0.0% |