Don Tracy For Illinois, NFP
Born in Urbana, raised in Mt. Sterling, and living in Springfield, Don Tracy knows Illinois and will fight to make life more affordable.
Born in Urbana, raised in Mt. Sterling, and living in Springfield, Don Tracy knows Illinois and will fight to make life more affordable.
Born in Urbana, raised in Mt. Sterling, and living in Springfield, Don Tracy knows Illinois and will fight to make life more affordable.
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| Overall score | 9.2/100 |
| Spend / Reach / Long. / Eff. | 0.0 Β· 0.0 Β· 3.6 Β· 33.3 |
| Spend range | <USD 99 |
| Impressions | 0 β 99 |
| CPM (β $/1k impr) | USD 1000.0 |
| Est. audience size | 100 β 1,000 |
| Days live | 14 (2026-02-11 β 2026-02-25) |
| Created | 2026-02-10 |
| Creative variants | 3 body Β· 3 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | IL β Don Tracy |
| Surfaced by | βsenate:Don Tracyβ |
| Issue | economy taxes |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | candidate, diverse crowd |
| Symbols | farm rural |
| Call to action | volunteer |
| Standout element | Candidate conversing with a young woman at a recognizable small-town Illinois street corner with visible street signs grounding him in local community |
| Tactic | The ad builds authenticity and relatability by visually placing the candidate in a real Illinois small-town setting alongside a diverse constituent, reinforcing the copy's biography-driven 'he knows Illinois' credibility pitch. |