Mike Rounds US Inactive
ROUNDS FOR SENATE
Results matter
Ad copy
Working with President Trump to ratify the USMCA and grow our economy.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 36.9/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 61.7 · 1.4 · 66.9 |
| Spend range | USD 200–299 |
| Impressions | 20,000 – 24,999 |
| CPM (≈ $/1k impr) | USD 11.09 |
| Est. audience size | — |
| Days live | 6 (2020-02-03 → 2020-02-09) |
| Created | 2020-02-03 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | SD — Mike Rounds |
| Surfaced by | “senate:Mike Rounds” |
🧠 AI analysis
| Issue | economy taxes |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | Mike Rounds' handwritten signature anchoring the quote card, lending personal authenticity |
| Tactic | The ad borrows Trump's prestige by presenting a personal quote and signature, using association with a popular president to validate Rounds' effectiveness and legislative record. |
Where it ran (delivery by region)
| South Dakota | 100.0% |
Who saw it (delivery)
| 65+ · male | 15.2% |
| 35-44 · female | 2.7% |
| 35-44 · unknown | 0.2% |
| 65+ · unknown | 0.2% |
| 45-54 · unknown | 0.2% |
| 18-24 · male | 0.8% |
| 55-64 · unknown | 0.3% |
| 18-24 · female | 0.2% |
| 45-54 · female | 3.6% |
| 65+ · female | 19.5% |
| 25-34 · female | 2.1% |
| 45-54 · male | 11.1% |
| 55-64 · male | 16.3% |
| 25-34 · male | 6.6% |
| 55-64 · female | 10.8% |
| 35-44 · male | 10.1% |
| 25-34 · unknown | 0.1% |
