📌 The Swipe File

Juliana Stratton US Inactive

JULIANA FOR ILLINOIS

Juliana for Illinois

Juliana for Illinois

Juliana for Illinois

Ad copy

Tammy Duckworth here. Juliana Stratton and I share the lived experience that has shaped how we fight for middle-class families. We understand the challenges Illinois families face because we’ve experienced them ourselves. We need Juliana Stratton in the U.S. Senate, but her self-funded Republican opponent is already on the attack. Juliana is the exact type of leader I need as a partner in the Senate and she needs our support to fight back. Can you chip in $10 and help her have the resources needed to win?

Tammy Duckworth here. Juliana Stratton and I share the lived experience that has shaped how we fight for middle-class families. We understand the challenges Illinois families face because we’ve experienced them ourselves. We need Juliana Stratton in the U.S. Senate, but her self-funded Republican opponent is already on the attack. Juliana is the exact type of leader I need as a partner in the Senate and she needs our support to fight back. Can you chip in $10 and help her have the resources needed to win?

Tammy Duckworth here. Juliana Stratton and I share the lived experience that has shaped how we fight for middle-class families. We understand the challenges Illinois families face because we’ve experienced them ourselves. We need Juliana Stratton in the U.S. Senate, but her self-funded Republican opponent is already on the attack. Juliana is the exact type of leader I need as a partner in the Senate and she needs our support to fight back. Can you chip in $10 and help her have the resources needed to win?

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score	29.9/100
Spend / Reach / Long. / Eff.	11.9 · 45.5 · 3.6 · 58.7
Spend range	USD 100–199
Impressions	4,000 – 4,999
CPM (≈ $/1k impr)	USD 33.23
Est. audience size	—
Days live	14 (2026-05-14 → 2026-05-28)
Created	2026-05-14
Creative variants	3 body · 3 headline
Platforms	facebook, instagram
Languages	en
Candidate	IL — Juliana Stratton
Surfaced by	“senate:Juliana Stratton”

🧠 AI analysis

Issue	economy taxes
Framing	positive candidate
Message type	fundraising
Emotional appeal	empathy
Production tier	semi pro
Who pictured	candidate, veterans military
Symbols	military, capitol statue
Call to action	donate
Standout element	Sen. Tammy Duckworth appearing in a wheelchair beside Stratton in an official office setting, lending her personal endorsement gravitas
Tactic	The ad leverages Tammy Duckworth's national profile and personal credibility as a disabled veteran senator to transfer trust to the lesser-known candidate while creating urgency around a wealthy Republican threat to drive small-dollar donations.

Where it ran (delivery by region)

Illinois

100.0%

Who saw it (delivery)

18-24 · female	0.4%
45-54 · male	3.2%
65+ · male	20.8%
65+ · female	37.5%
55-64 · unknown	0.3%
55-64 · male	7.9%
55-64 · female	13.7%
45-54 · unknown	0.2%
45-54 · female	6.6%
18-24 · male	0.2%
35-44 · unknown	0.2%
35-44 · male	2.0%
35-44 · female	3.4%
25-34 · unknown	0.2%
25-34 · male	1.4%
25-34 · female	1.3%
65+ · unknown	0.8%