TEXANS FOR SENATOR JOHN CORNYN INC.
🚨Chip in Now
Karl Rove said it himself, Dems are firing up their war machines in Texas. I need your help to stop them. Will you chip in $5 now?
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| Overall score | 54.9/100 |
| Spend / Reach / Long. / Eff. | 56.4 · 91.4 · 10.2 · 61.7 |
| Spend range | USD 9,000–9,999 |
| Impressions | 400,000 – 449,999 |
| CPM (≈ $/1k impr) | USD 22.35 |
| Est. audience size | — |
| Days live | 38 (2020-07-01 → 2020-08-08) |
| Created | 2020-07-01 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | TX — John Cornyn |
| Surfaced by | “senate:John Cornyn” |
| Issue | democracy elections |
| Framing | issue advocacy |
| Message type | fundraising |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | us flag, capitol statue |
| Call to action | donate |
| Standout element | Karl Rove holding a dollar bill surrounded by Lincoln portraits, lending insider Republican credibility to the fundraising ask |
| Tactic | Borrowed credibility from Karl Rove's warning creates urgency and fear of Democratic threat, lowering the donation barrier with a small $5 ask while reinforcing Texas Republican identity with 'Keep Texas Red.' |
| Texas | 100.0% |
| 18-24 · unknown | 0.0% |
| 55-64 · male | 17.0% |
| 35-44 · unknown | 0.1% |
| 18-24 · female | 0.2% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 5.7% |
| 25-34 · male | 1.4% |
| 65+ · female | 23.7% |
| 55-64 · female | 13.9% |
| 55-64 · unknown | 0.3% |
| 35-44 · male | 3.7% |
| 45-54 · male | 9.9% |
| 65+ · male | 21.3% |
| 35-44 · female | 1.5% |
| 25-34 · female | 0.5% |
| 18-24 · male | 0.4% |
| 65+ · unknown | 0.3% |
| 25-34 · unknown | 0.0% |