Pamela Stevenson for Kentucky
The food bank will start from 9 to 11 a.m. Monday, March 30, at KHS' Sam Swope Pet Treatment & Lifesaving Center, located at 241 Steedly Dr.
Have you been laid off because of Coronavirus and are having trouble affording food for your pets? 9-11 am at the Kentucky Humane Society there will be a food bank. Your day depends on your last name. A-E: Monday F-J: Tuesday K-O: Wednesday P-T: Thursday U-Z: Friday
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 27.2/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 43.0 · 0.6 · 65.1 |
| Spend range | <USD 99 |
| Impressions | 3,000 – 3,999 |
| CPM (≈ $/1k impr) | USD 14.14 |
| Est. audience size | — |
| Days live | 3 (2020-03-30 → 2020-04-02) |
| Created | 2020-03-30 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | KY — Pamela Stevenson |
| Surfaced by | “senate:Pamela Stevenson” |
| Issue | other |
| Framing | informational |
| Message type | awareness |
| Emotional appeal | empathy |
| Production tier | diy amateur |
| Who pictured | none |
| Symbols | none |
| Call to action | none |
| Standout element | A-frame sign for COVID-19 Pet Food Bank with alphabetical schedule |
| Tactic | The ad uses a community service announcement framing to build goodwill and name recognition for the representative by connecting her to a concrete local resource during a crisis. |
| Kentucky | 100.0% |
| 35-44 · unknown | 0.3% |
| 45-54 · female | 12.9% |
| 65+ · male | 4.5% |
| 55-64 · male | 5.5% |
| 18-24 · male | 2.1% |
| 18-24 · female | 4.1% |
| 55-64 · female | 12.5% |
| 25-34 · male | 6.2% |
| 65+ · female | 11.0% |
| 18-24 · unknown | 0.0% |
| 35-44 · male | 6.5% |
| 45-54 · male | 5.7% |
| 35-44 · female | 15.0% |
| 25-34 · female | 13.2% |
| 45-54 · unknown | 0.2% |
| 25-34 · unknown | 0.1% |
| 55-64 · unknown | 0.1% |