Pamela Stevenson for Kentucky
Funding public education is a moral responsbilty to all of the Commonwealth's children.
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| Overall score | 31.8/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 50.6 · 0.3 · 58.7 |
| Spend range | USD 200–299 |
| Impressions | 7,000 – 7,999 |
| CPM (≈ $/1k impr) | USD 33.27 |
| Est. audience size | 5,001 – 10,000 |
| Days live | 2 (2020-06-13 → 2020-06-15) |
| Created | 2020-06-13 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | KY — Pamela Stevenson |
| Surfaced by | “senate:Pamela Stevenson” |
| Issue | education |
| Framing | issue advocacy |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | learn more |
| Standout element | Candidate in bold pink jacket speaking directly and gesturing with conviction against a lush green outdoor backdrop |
| Tactic | The ad uses the candidate's personal moral framing — 'moral responsibility' — paired with a direct-to-camera speaking style to build trust and emotional connection around education funding as a values issue. |
| Kentucky | 99.3% |
| Indiana | 0.7% |
| 25-34 · unknown | 0.1% |
| 18-24 · male | 3.1% |
| 65+ · unknown | 0.0% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 6.7% |
| 25-34 · male | 7.5% |
| 25-34 · female | 14.0% |
| 18-24 · female | 5.3% |
| 45-54 · female | 12.9% |
| 55-64 · unknown | 0.1% |
| 35-44 · female | 13.8% |
| 55-64 · female | 11.4% |
| 55-64 · male | 6.1% |
| 65+ · female | 8.9% |
| 45-54 · male | 5.9% |
| 65+ · male | 3.9% |
| 18-24 · unknown | 0.0% |
| 45-54 · unknown | 0.1% |