Shelley Moore Capito US Inactive
Capito for West Virginia
Ad copy
Great to be in Martinsburg today talking with small business owners about relief they felt through the Working Families Tax Cuts Act. Businesses are thriving, employees are keeping more of their earning, and our communities succeed as a result. These are the policies I’ve championed under President Trump’s leadership and exactly what I’ll continue to do in the U.S. Senate.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 28.2/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 45.5 · 0.3 · 67.0 |
| Spend range | <USD 99 |
| Impressions | 4,000 – 4,999 |
| CPM (≈ $/1k impr) | USD 11.0 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 2 (2026-05-06 → 2026-05-08) |
| Created | 2026-05-06 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | — |
| Candidate | WV — Shelley Capito |
| Surfaced by | “senate:Shelley Capito” |
🧠 AI analysis
| Issue | economy taxes |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | hope |
| Production tier | semi pro |
| Who pictured | candidate, workers labor |
| Symbols | none |
| Call to action | none |
| Standout element | candidate in bright teal blazer engaged in animated conversation inside a small beauty/retail shop, conveying authentic grassroots listening tour |
| Tactic | The ad uses an authentic meet-and-greet video frame to humanize the candidate and tie her directly to tangible economic benefits of the Working Families Tax Cuts Act, leveraging Trump alignment to appeal to West Virginia's Republican base. |
Where it ran (delivery by region)
| West Virginia | 49.2% |
| Maryland | 40.4% |
| Virginia | 10.4% |
Who saw it (delivery)
| 35-44 · female | 6.0% |
| 35-44 · male | 11.4% |
| 35-44 · unknown | 0.1% |
| 45-54 · female | 5.9% |
| 45-54 · male | 12.3% |
| 45-54 · unknown | 0.0% |
| 55-64 · female | 12.7% |
| 55-64 · male | 16.1% |
| 55-64 · unknown | 0.1% |
| 65+ · female | 19.1% |
| 65+ · male | 16.0% |
| 65+ · unknown | 0.1% |
