COTTON FOR SENATE, INC.
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🚨 H.R. 1 would BAN voter ID, MANDATE ballot harvesting, and FUND liberal campaigns with YOUR tax dollars. We must stop this Liberal takeover of our elections before it’s too late — will you stand with me? Rush donate $1 to stop H.R. 1 NOW >>
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| Overall score | 51.9/100 |
| Spend / Reach / Long. / Eff. | 53.9 · 88.7 · 3.6 · 61.4 |
| Spend range | USD 7,000–7,999 |
| Impressions | 300,000 – 349,999 |
| CPM (≈ $/1k impr) | USD 23.08 |
| Est. audience size | — |
| Days live | 14 (2021-05-06 → 2021-05-20) |
| Created | 2021-05-06 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | AR — Tom Cotton |
| Surfaced by | “senate:Tom Cotton” |
| Issue | democracy elections |
| Framing | attack opponent |
| Message type | fundraising |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | opponent |
| Symbols | none |
| Call to action | donate |
| Standout element | Unflattering close-up photo of Nancy Pelosi overlaid with urgent yellow-and-red 'STOP THEIR TAKEOVER' text |
| Tactic | Classic fear-based fundraising tactic using a villain face (Pelosi) paired with an emergency $1 low-barrier ask to maximize donor conversion against a perceived existential threat to elections. |
| Texas | 8.6% |
| Florida | 7.6% |
| California | 6.5% |
| Ohio | 4.4% |
| Pennsylvania | 4.1% |
| New York | 3.8% |
| Michigan | 3.7% |
| 35-44 · unknown | 0.0% |
| 35-44 · female | 0.8% |
| 45-54 · unknown | 0.1% |
| 55-64 · unknown | 0.2% |
| 18-24 · male | 0.2% |
| 65+ · female | 30.5% |
| 55-64 · female | 11.1% |
| 65+ · male | 30.8% |
| 25-34 · female | 0.5% |
| 18-24 · female | 0.1% |
| 55-64 · male | 15.3% |
| 45-54 · male | 4.6% |
| 45-54 · female | 2.8% |
| 65+ · unknown | 0.4% |
| 35-44 · male | 1.6% |
| 25-34 · male | 0.9% |
| 18-24 · unknown | 0.0% |
| 25-34 · unknown | 0.0% |