📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
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Tom Cotton US Inactive

COTTON FOR SENATE, INC.

ad creative

Stop the Left’s power grab!

Chip in now.

Ad copy

🚨 H.R. 1 would BAN voter ID, MANDATE ballot harvesting, and FUND liberal campaigns with YOUR tax dollars. We must stop this Liberal takeover of our elections before it’s too late — will you stand with me? Rush donate $1 to stop H.R. 1 NOW >>

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score51.9/100
Spend / Reach / Long. / Eff.53.9 · 88.7 · 3.6 · 61.4
Spend rangeUSD 7,000–7,999
Impressions300,000 – 349,999
CPM (≈ $/1k impr)USD 23.08
Est. audience size
Days live14 (2021-05-06 → 2021-05-20)
Created2021-05-06
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateAR — Tom Cotton
Surfaced by“senate:Tom Cotton”

🧠 AI analysis

Issuedemocracy elections
Framingattack opponent
Message typefundraising
Emotional appealfear
Production tiersemi pro
Who picturedopponent
Symbolsnone
Call to actiondonate
Standout elementUnflattering close-up photo of Nancy Pelosi overlaid with urgent yellow-and-red 'STOP THEIR TAKEOVER' text
TacticClassic fear-based fundraising tactic using a villain face (Pelosi) paired with an emergency $1 low-barrier ask to maximize donor conversion against a perceived existential threat to elections.

Where it ran (delivery by region)

Texas8.6%
Florida7.6%
California6.5%
Ohio4.4%
Pennsylvania4.1%
New York3.8%
Michigan3.7%

Who saw it (delivery)

35-44 · unknown 0.0%
35-44 · female 0.8%
45-54 · unknown 0.1%
55-64 · unknown 0.2%
18-24 · male 0.2%
65+ · female 30.5%
55-64 · female 11.1%
65+ · male 30.8%
25-34 · female 0.5%
18-24 · female 0.1%
55-64 · male 15.3%
45-54 · male 4.6%
45-54 · female 2.8%
65+ · unknown 0.4%
35-44 · male 1.6%
25-34 · male 0.9%
18-24 · unknown 0.0%
25-34 · unknown 0.0%

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