PATRICK SCHMIDT FOR KANSAS
Happy Constitution Day! I witnessed the January 6 insurrection firsthand while stationed in Washington DC in the Navy. I pause to appreciate today even more. The attempted overthrow of our Constitution by a mob of terrorists moved me to run for Congress to ensure the experiment in democracy we began 234 years ago would survive. With your help we can ensure the supporters of tyranny are sent home next November.
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 23.3/100 |
| Spend / Reach / Long. / Eff. | 0.0 Β· 34.4 Β· 0.0 Β· 58.7 |
| Spend range | <USD 99 |
| Impressions | 1,000 β 1,999 |
| CPM (β $/1k impr) | USD 33.01 |
| Est. audience size | 50,001 β 100,000 |
| Days live | 1 (2021-09-18 β 2021-09-19) |
| Created | 2021-09-18 |
| Creative variants | 1 body Β· 0 headline |
| Platforms | |
| Languages | en |
| Candidate | KS β Patrick Schmidt |
| Surfaced by | βsenate:Patrick Schmidtβ |
| Issue | democracy elections |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | diverse crowd |
| Symbols | us flag, capitol statue |
| Call to action | vote |
| Standout element | Confederate flag prominently waving in foreground before the U.S. Capitol during January 6 riot |
| Tactic | The ad leverages candidate's firsthand Navy witness credibility and a viscerally charged January 6 photo featuring a Confederate flag to frame the election as a binary choice between democracy and tyranny. |
| Kansas | 97.7% |
| Missouri | 1.2% |
| Oklahoma | 0.8% |
| Nebraska | 0.3% |
| 18-24 Β· female | 0.6% |
| 25-34 Β· female | 3.2% |
| 45-54 Β· female | 9.7% |
| 55-64 Β· female | 24.2% |
| 65+ Β· female | 55.8% |
| 35-44 Β· female | 6.5% |