Committee To Elect Rev Robert Jones
Vote No To Karin Norington-Reaves Vote No To Trump's Project 2025 Takeover
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 49.4/100 |
| Spend / Reach / Long. / Eff. | 31.7 Β· 87.0 Β· 3.3 Β· 75.6 |
| Spend range | USD 900β999 |
| Impressions | 250,000 β 299,999 |
| CPM (β $/1k impr) | USD 3.45 |
| Est. audience size | 100,001 β 500,000 |
| Days live | 13 (2024-10-24 β 2024-11-06) |
| Created | 2024-10-24 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | TN β Robert Jones |
| Surfaced by | βsenate:Robert Jonesβ |
| Issue | democracy elections |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | capitol statue |
| Call to action | learn more |
| Standout element | Massive ominous red 'Project 2025' text looming over a city skyline like a threatening force |
| Tactic | The ad leverages fear of a national conservative agenda (Project 2025) to frame a local race as existential, linking the opponent to Trump to disqualify her among Democratic primary voters. |
| Illinois | 100.0% |
| 25-34 Β· female | 16.1% |
| 25-34 Β· male | 21.0% |
| 25-34 Β· unknown | 0.3% |
| 35-44 Β· female | 14.3% |
| 35-44 Β· male | 20.2% |
| 35-44 Β· unknown | 0.3% |
| 45-54 Β· female | 5.8% |
| 45-54 Β· male | 9.5% |
| 45-54 Β· unknown | 0.1% |
| 55-64 Β· female | 3.0% |
| 55-64 Β· male | 4.1% |
| 55-64 Β· unknown | 0.0% |
| 65+ Β· female | 2.6% |
| 65+ Β· male | 2.8% |
| 65+ Β· unknown | 0.1% |