David Costello for U.S. Senate US Inactive
COSTELLO FOR SENATE
Ad copy
Middle and working class Mainers need a senator who’s going to tackle the crisis of rising household expenses. Who better to represent you in Washington than someone who’s been in your shoes!
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 32.4/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 51.9 · 2.2 · 63.5 |
| Spend range | USD 100–199 |
| Impressions | 8,000 – 8,999 |
| CPM (≈ $/1k impr) | USD 17.59 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 9 (2024-09-15 → 2024-09-24) |
| Created | 2024-09-15 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — David Costello |
| Surfaced by | “senate:David Costello” |
🧠 AI analysis
| Issue | economy taxes |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | none |
| Call to action | learn more |
| Standout element | Bold white campaign name text on solid blue background with green accent lines mimicking a campaign sign |
| Tactic | The ad uses relatable economic anxiety messaging and a 'been in your shoes' authenticity appeal to build trust with working-class voters, pairing it with a clean, campaign-sign-style visual to reinforce name recognition. |
Where it ran (delivery by region)
| Maine | 98.5% |
| New Hampshire | 1.5% |
Who saw it (delivery)
| 55-64 · unknown | 0.1% |
| 55-64 · female | 10.6% |
| 35-44 · female | 2.4% |
| 65+ · unknown | 0.4% |
| 18-24 · male | 1.4% |
| 35-44 · unknown | 0.1% |
| 65+ · male | 25.2% |
| 45-54 · male | 6.3% |
| 65+ · female | 27.7% |
| 45-54 · unknown | 0.0% |
| 55-64 · male | 12.0% |
| 35-44 · male | 4.8% |
| 25-34 · male | 2.9% |
| 25-34 · female | 1.8% |
| 18-24 · female | 0.9% |
| 18-24 · unknown | 0.0% |
| 25-34 · unknown | 0.0% |
| 45-54 · female | 3.4% |
