COSTELLO FOR SENATE
Who better to understand the problems of rising grocery, housing, and transportation costs than a U.S. Senate candidate who for a good portion of his life had to work hard to pay the bills
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 19.0/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 24.3 · 0.6 · 51.2 |
| Spend range | <USD 99 |
| Impressions | 100 – 999 |
| CPM (≈ $/1k impr) | USD 90.08 |
| Est. audience size | — |
| Days live | 3 (2024-08-28 → 2024-08-31) |
| Created | 2024-08-28 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — David Costello |
| Surfaced by | “senate:David Costello” |
| Issue | economy taxes |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | farm rural |
| Call to action | none |
| Standout element | aerial drone shot of modest rural Maine neighborhood overlaid with stark white statistic on dark blue banner |
| Tactic | The ad uses a relatable everyman narrative combined with a striking local statistic to position Costello as an authentically working-class candidate who personally understands economic hardship. |
| Texas | 17.4% |
| California | 14.8% |
| Florida | 13.2% |
| New York | 12.0% |
| Illinois | 7.9% |
| Massachusetts | 7.9% |
| Washington | 6.3% |
| 65+ · unknown | 0.9% |
| 45-54 · male | 8.2% |
| 25-34 · male | 3.2% |
| 65+ · female | 14.8% |
| 65+ · male | 33.8% |
| 55-64 · male | 24.3% |
| 35-44 · male | 5.7% |
| 55-64 · female | 6.6% |
| 35-44 · female | 0.6% |
| 35-44 · unknown | 0.3% |
| 45-54 · female | 0.9% |
| 18-24 · female | 0.3% |
| 18-24 · male | 0.3% |