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Steve Marshall US Inactive

Steve Marshall For Alabama

ad creative

Last week, the Supreme Court ruled that Alabama will keep its current Congressional districts.

Ad copy

Last week, the Supreme Court ruled that Alabama will keep its current Congressional districts. But the fight is not over; as your Attorney General, I will continue to stand up and fight for Alabamians.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score31.0/100
Spend / Reach / Long. / Eff.0.0 · 51.9 · 0.3 · 71.7
Spend range<USD 99
Impressions8,000 – 8,999
CPM (≈ $/1k impr)USD 5.82
Est. audience size10,001 – 50,000
Days live2 (2022-02-14 → 2022-02-16)
Created2022-02-14
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateAL — Steve Marshall
Surfaced by“senate:Steve Marshall”

🧠 AI analysis

Issuecrime safety
Framingpositive candidate
Message typepersuasion
Emotional appealfear
Production tiersemi pro
Who picturednone
Symbolsnone
Call to actionnone
Standout elementFox Business news chyron showing rising homicide statistics (42→68→77) with red upward arrows lending TV news credibility to the crime surge claim
TacticThe ad borrows authority from a Fox Business broadcast graphic to make rising crime statistics feel like objective news rather than campaign messaging, reinforcing Marshall's tough-on-crime AG identity.

Where it ran (delivery by region)

Alabama100.0%

Who saw it (delivery)

35-44 · unknown 0.1%
45-54 · female 13.5%
18-24 · unknown 0.0%
55-64 · unknown 0.1%
35-44 · male 6.7%
55-64 · female 15.7%
45-54 · male 9.0%
65+ · female 15.3%
65+ · male 6.9%
45-54 · unknown 0.2%
18-24 · male 1.3%
25-34 · female 5.7%
55-64 · male 8.7%
35-44 · female 9.2%
25-34 · male 5.5%
65+ · unknown 0.2%
18-24 · female 1.9%
25-34 · unknown 0.1%

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