Steve Marshall For Alabama
Last week, the Supreme Court ruled that Alabama will keep its current Congressional districts. But the fight is not over; as your Attorney General, I will continue to stand up and fight for Alabamians.
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| Overall score | 31.0/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 51.9 · 0.3 · 71.7 |
| Spend range | <USD 99 |
| Impressions | 8,000 – 8,999 |
| CPM (≈ $/1k impr) | USD 5.82 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 2 (2022-02-14 → 2022-02-16) |
| Created | 2022-02-14 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | AL — Steve Marshall |
| Surfaced by | “senate:Steve Marshall” |
| Issue | crime safety |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | none |
| Call to action | none |
| Standout element | Fox Business news chyron showing rising homicide statistics (42→68→77) with red upward arrows lending TV news credibility to the crime surge claim |
| Tactic | The ad borrows authority from a Fox Business broadcast graphic to make rising crime statistics feel like objective news rather than campaign messaging, reinforcing Marshall's tough-on-crime AG identity. |
| Alabama | 100.0% |
| 35-44 · unknown | 0.1% |
| 45-54 · female | 13.5% |
| 18-24 · unknown | 0.0% |
| 55-64 · unknown | 0.1% |
| 35-44 · male | 6.7% |
| 55-64 · female | 15.7% |
| 45-54 · male | 9.0% |
| 65+ · female | 15.3% |
| 65+ · male | 6.9% |
| 45-54 · unknown | 0.2% |
| 18-24 · male | 1.3% |
| 25-34 · female | 5.7% |
| 55-64 · male | 8.7% |
| 35-44 · female | 9.2% |
| 25-34 · male | 5.5% |
| 65+ · unknown | 0.2% |
| 18-24 · female | 1.9% |
| 25-34 · unknown | 0.1% |