AME Higher LLC
Friends, economic inequality and public disinvestment have left us insecure. In my new book, I lay out the empathy politics we’ll need to heal.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 45.1/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 80.0 · 2.5 · 80.4 |
| Spend range | USD 200–299 |
| Impressions | 125,000 – 149,999 |
| CPM (≈ $/1k impr) | USD 1.81 |
| Est. audience size | — |
| Days live | 10 (2020-04-28 → 2020-05-08) |
| Created | 2020-04-28 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MI — Abdul El-Sayed |
| Surfaced by | “senate:Abdul El-Sayed” |
| Issue | economy taxes |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | empathy |
| Production tier | professional |
| Who pictured | candidate |
| Symbols | none |
| Call to action | learn more |
| Standout element | Book cover featuring candidate seated confidently with bold red-and-black title typography against dark background |
| Tactic | The ad leverages a Bernie Sanders endorsement quote and the candidate's physician identity to position the book—and by extension the candidate—as a credible, empathetic voice on systemic inequality, blending personal brand-building with issue advocacy. |
| California | 17.9% |
| New York | 8.8% |
| Texas | 7.7% |
| Florida | 7.5% |
| New Jersey | 4.9% |
| Georgia | 4.5% |
| Pennsylvania | 4.3% |
| 45-54 · female | 0.8% |
| 65+ · male | 0.4% |
| 25-34 · unknown | 0.2% |
| 35-44 · unknown | 0.0% |
| 65+ · unknown | 0.0% |
| 55-64 · unknown | 0.0% |
| 55-64 · male | 0.3% |
| 45-54 · male | 0.6% |
| 18-24 · unknown | 0.4% |
| 25-34 · female | 12.5% |
| 55-64 · female | 0.5% |
| 65+ · female | 0.7% |
| 35-44 · female | 1.7% |
| 35-44 · male | 1.7% |
| 18-24 · male | 24.3% |
| 25-34 · male | 12.6% |
| 18-24 · female | 43.4% |
| 45-54 · unknown | 0.0% |