Scott Brown US Inactive
Scott Brown for New Hampshire
Ad copy
Watching my grandkids grow up has been one of the greatest gifts of my life, but lately, I can't shake the feeling that we are running out of time. When I was young, we didn't have much, but we had a promise. It was the "American Dream", the simple, steady belief that if you worked hard and played by the rules, you could build a better life than the generation before you. Today, as I watch them play, I can't help but worry that the dream is slipping away. When I see the total lack of accountability in Washington, I see a window closing on our children’s future. I’m running for the U.S. Senate because I refuse to let my grandkids—or yours—grow up in a country that is less free or less certain than the one I was given. That’s my promise. Help me make good on it here - https://scottbrown.com/im-with-scott/
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 36.4/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 61.7 · 1.4 · 70.7 |
| Spend range | USD 100–199 |
| Impressions | 20,000 – 24,999 |
| CPM (≈ $/1k impr) | USD 6.64 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 6 (2026-05-04 → 2026-05-10) |
| Created | 2026-05-04 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NH — Scott Brown |
| Surfaced by | “senate:Scott Brown” |
🧠 AI analysis
| Issue | economy taxes |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | nostalgia |
| Production tier | semi pro |
| Who pictured | family children |
| Symbols | us flag, family |
| Call to action | none |
| Standout element | Four young grandchildren in patriotic red-white-and-blue outfits sitting together on a swing, radiating innocence and optimism |
| Tactic | Uses intergenerational emotional appeal — grandchildren as embodiment of a fading American Dream — to frame Brown as a worried grandfather rather than a politician, lowering resistance and building personal relatability before the policy ask. |
Where it ran (delivery by region)
| New Hampshire | 100.0% |
Who saw it (delivery)
| 18-24 · female | 0.0% |
| 45-54 · male | 4.4% |
| 65+ · male | 15.9% |
| 65+ · female | 39.2% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 10.0% |
| 55-64 · female | 17.1% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 5.8% |
| 18-24 · male | 0.1% |
| 35-44 · unknown | 0.0% |
| 35-44 · male | 2.4% |
| 35-44 · female | 2.8% |
| 25-34 · unknown | 0.0% |
| 25-34 · male | 0.9% |
| 25-34 · female | 0.9% |
| 65+ · unknown | 0.3% |
