📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Dr. Ervin Yen For Governor US Inactive

Dr. Ervin Yen For Governor 2022 Campaign

ad creative

The Year Of The Independents

Ad copy

Please give me 2 minutes so I can explain why this election is so very important! The only way we are going to change is if we are willing to change who we vote for. Oklahoma, for over 117 years the Republicans and Democrats have ruled over this state, and we are now in the bottom 10 of every category that matters (Education, Healthcare, Poverty, Infrastructure, Job Diversity, Incarceration, etc.) We have got to stop allowing political party agenda's to dictate the direction of our state. Isn't it time we start putting people over politics? I promise to be a Governor to all Oklahomans. Please believe in what we can accomplish together! #Yen2Win #Yen4Gov www.Yen4Gov.com *Join the 410,000 registered Oklahomans on November 8th and VOTE YEN for GOVERNOR.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score23.3/100
Spend / Reach / Long. / Eff.0.0 · 34.4 · 0.0 · 58.7
Spend range<USD 99
Impressions1,000 – 1,999
CPM (≈ $/1k impr)USD 33.01
Est. audience size500,001 – 1,000,000
Days live1 (2022-10-14 → 2022-10-14)
Created2022-10-13
Creative variants1 body · 1 headline
Platformsfacebook
Languagesen
CandidateOK — Ervin Yen
Surfaced by“senate:Ervin Yen”

🧠 AI analysis

Issueother
Framingissue advocacy
Message typepersuasion
Emotional appealurgency
Production tiersemi pro
Who picturednone
Symbolsnone
Call to actionnone
Standout elementFacebook content-removed placeholder replacing the actual ad creative
TacticThe ad leverages populist anti-establishment frustration by indicting both major parties with hard statistics on Oklahoma's poor rankings, positioning Yen as a nonpartisan alternative who puts people over politics.

Where it ran (delivery by region)

Oklahoma100.0%

Who saw it (delivery)

65+ · unknown 0.2%
45-54 · female 10.5%
25-34 · unknown 0.1%
45-54 · unknown 0.1%
35-44 · unknown 0.1%
65+ · female 6.6%
55-64 · male 6.9%
18-24 · male 4.1%
45-54 · male 9.9%
65+ · male 5.1%
55-64 · female 7.7%
18-24 · female 3.0%
35-44 · female 12.1%
25-34 · male 12.0%
35-44 · male 11.7%
25-34 · female 10.0%
55-64 · unknown 0.1%

Similar ads (same issue, matching framing or emotional appeal)

Cory Booker
NJ — Cory Booker 236d live
Raja for Congress
IL — S Krishnamoorthi 195d live
Raja Krishnamoorthi
IL — S Krishnamoorthi 29d live
James Talarico
TX — James Talarico 4d live
James Talarico
TX — James Talarico 6d live
James Talarico
TX — James Talarico 4d live
James Talarico
TX — James Talarico 5d live
James Talarico
TX — James Talarico 3d live