📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
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Tom Cotton US Inactive

COTTON FOR SENATE, INC.

ad creative

Stop the Left’s power grab!

Rush donate now >>

Ad copy

🚨🚨🚨 Tom Cotton here. H.R. 1 would BAN voter ID, mandate ballot harvesting, and put DC Democrats in charge of our elections. Help me stop this liberal power grab — rush a donation right now >>>

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score50.0/100
Spend / Reach / Long. / Eff.47.8 · 85.0 · 4.1 · 62.9
Spend rangeUSD 4,000–4,499
Impressions200,000 – 249,999
CPM (≈ $/1k impr)USD 18.89
Est. audience size
Days live16 (2021-05-03 → 2021-05-19)
Created2021-05-03
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateAR — Tom Cotton
Surfaced by“senate:Tom Cotton”

🧠 AI analysis

Issuedemocracy elections
Framingattack opponent
Message typefundraising
Emotional appealfear
Production tiersemi pro
Who picturedcandidate
Symbolsus flag
Call to actiondonate
Standout elementBold all-caps 'STOP H.R.1' banner in dark background creates an alarm-style urgency frame above the candidate video
TacticCombines fear-based messaging about election control with a direct fundraising ask, using alarm emojis and 'power grab' framing to drive urgency and immediate donations.

Where it ran (delivery by region)

Texas8.6%
Florida7.6%
California7.3%
Ohio4.3%
Pennsylvania4.0%
New York3.7%
Michigan3.5%

Who saw it (delivery)

13-17 · unknown 0.0%
55-64 · male 14.3%
25-34 · unknown 0.0%
55-64 · unknown 0.3%
25-34 · female 0.7%
35-44 · male 1.8%
18-24 · male 0.2%
45-54 · female 3.9%
35-44 · female 1.3%
25-34 · male 1.0%
35-44 · unknown 0.0%
55-64 · female 13.5%
65+ · male 26.2%
45-54 · male 4.6%
65+ · female 31.4%
65+ · unknown 0.4%
18-24 · female 0.2%
45-54 · unknown 0.1%
18-24 · unknown 0.0%

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