📌 The Swipe File

Dr. Robin Kelly US Inactive

ROBIN KELLY FOR SENATE

Donate to Robin Kelly for U.S. Senate

Donate to Robin Kelly for U.S. Senate

Ad copy

I surprised some shoppers by covering their groceries because I know how expensive things have gotten for Illinois families. I wish I could do this for everyone, but here's what I can do in the Senate: fight to raise the minimum wage to $17 an hour, lower everyday costs for working families, and make sure groceries, gas, and healthcare don't break the bank. Trump and MAGA Republicans have a bootstrap mentality when people don't even have boots to strap. I'm fighting for you. People Over Profits isn't just a slogan — it's why I'm running. Help me get to the Senate so I can fight for Illinois families every single day. Donate below.

I surprised some shoppers by covering their groceries because I know how expensive things have gotten for Illinois families. I wish I could do this for everyone, but here's what I can do in the Senate: fight to raise the minimum wage to $17 an hour, lower everyday costs for working families, and make sure groceries, gas, and healthcare don't break the bank. Trump and MAGA Republicans have a bootstrap mentality when people don't even have boots to strap. I'm fighting for you. People Over Profits isn't just a slogan — it's why I'm running. Help me get to the Senate so I can fight for Illinois families every single day. Donate below.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score	24.5/100
Spend / Reach / Long. / Eff.	11.9 · 34.4 · 1.1 · 50.5
Spend range	USD 100–199
Impressions	1,000 – 1,999
CPM (≈ $/1k impr)	USD 99.7
Est. audience size	500,001 – 1,000,000
Days live	5 (2025-12-31 → 2026-01-05)
Created	2025-12-31
Creative variants	2 body · 2 headline
Platforms	facebook, instagram
Languages	en
Candidate	IL — Robin Kelly
Surfaced by	“senate:Robin Kelly”

🧠 AI analysis

Issue	economy taxes
Framing	positive candidate
Message type	fundraising
Emotional appeal	empathy
Production tier	semi pro
Who pictured	candidate
Symbols	none
Call to action	donate
Standout element	candidate surrounded by her own rainbow-colored campaign posters, creating an immersive personal-brand backdrop
Tactic	The ad uses a relatable populist act (paying for strangers' groceries) as a concrete emotional hook to bridge personal empathy to policy promises, then closes with a direct fundraising ask — classic aspirational-meet-urgent persuasion.

Where it ran (delivery by region)

Illinois

100.0%

Who saw it (delivery)

18-24 · female	0.1%
18-24 · male	0.4%
25-34 · female	1.3%
25-34 · male	1.1%
25-34 · unknown	0.1%
35-44 · female	2.1%
35-44 · male	2.3%
35-44 · unknown	0.1%
45-54 · female	4.2%
45-54 · male	2.9%
55-64 · female	14.1%
55-64 · male	11.5%
55-64 · unknown	0.1%
65+ · female	35.4%
65+ · male	23.9%
65+ · unknown	0.5%