THE MARKEY COMMITTEE
With schools across the country switching to remote learning, internet equity is more important than ever. I am calling on the FCC to allow schools to use E-Rate funds to loan Wi-Fi hotspots to students who need them.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 41.8/100 |
| Spend / Reach / Long. / Eff. | 23.7 · 72.4 · 0.8 · 70.4 |
| Spend range | USD 400–499 |
| Impressions | 60,000 – 69,999 |
| CPM (≈ $/1k impr) | USD 6.92 |
| Est. audience size | — |
| Days live | 4 (2020-03-23 → 2020-03-27) |
| Created | 2020-03-23 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | MA — Ed Markey |
| Surfaced by | “senate:Ed Markey” |
| Issue | education |
| Framing | issue advocacy |
| Message type | awareness |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | candidate speaking directly to camera with subtitle overlay emphasizing student access to education tools |
| Tactic | Markey uses a direct-to-camera appeal to position himself as a policy champion for internet equity, leveraging the urgency of remote learning to build credibility and empathy with education-focused voters. |
| Massachusetts | 100.0% |
| 18-24 · male | 2.6% |
| 55-64 · male | 4.3% |
| 45-54 · unknown | 0.2% |
| 25-34 · unknown | 0.6% |
| 18-24 · unknown | 0.2% |
| 35-44 · unknown | 0.4% |
| 55-64 · unknown | 0.1% |
| 18-24 · female | 3.1% |
| 65+ · male | 3.5% |
| 35-44 · female | 18.1% |
| 25-34 · male | 8.3% |
| 45-54 · female | 12.9% |
| 55-64 · female | 9.5% |
| 35-44 · male | 8.9% |
| 45-54 · male | 6.1% |
| 65+ · female | 8.1% |
| 25-34 · female | 12.9% |
| 65+ · unknown | 0.1% |