JOHN DEATON FOR SENATE INC.
Every family has a story like Gaby’s in their family tree. Determination, a dream, and a relentless work ethic. I’ll never stop fighting for the American Dream and your right to pursue it. If you're in Paxton and need a mechanic, support a local family business and visit Shabo's Garage.
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| Overall score | 30.6/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 50.6 · 1.1 · 70.8 |
| Spend range | <USD 99 |
| Impressions | 7,000 – 7,999 |
| CPM (≈ $/1k impr) | USD 6.6 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 5 (2026-06-10 → 2026-06-15) |
| Created | 2026-06-10 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | — |
| Candidate | MA — John Deaton |
| Surfaced by | “senate:John Deaton” |
| Issue | economy taxes |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | hope |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | us flag |
| Call to action | none |
| Standout element | candidate seated alone gazing pensively out an RV window — a quiet, reflective moment on the campaign trail |
| Tactic | The ad uses an intimate, unguarded moment of the candidate in quiet reflection to build authentic relatability, pairing it with a small-business shoutout to signal grassroots, community-first values. |
| Massachusetts | 100.0% |
| 25-34 · female | 0.6% |
| 25-34 · male | 6.3% |
| 25-34 · unknown | 0.0% |
| 35-44 · female | 1.8% |
| 35-44 · male | 10.4% |
| 35-44 · unknown | 0.2% |
| 45-54 · female | 2.8% |
| 45-54 · male | 12.2% |
| 45-54 · unknown | 0.1% |
| 55-64 · female | 6.5% |
| 55-64 · male | 20.4% |
| 55-64 · unknown | 0.1% |
| 65+ · female | 13.8% |
| 65+ · male | 24.7% |
| 65+ · unknown | 0.2% |