Tom Willis WV US Inactive
Friends of Tom Willis
Ad copy
Vote Willis on May 14th to protect our elections against fraud.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 28.9/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 45.5 · 3.3 · 67.0 |
| Spend range | <USD 99 |
| Impressions | 4,000 – 4,999 |
| CPM (≈ $/1k impr) | USD 11.0 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 13 (2024-05-01 → 2024-05-14) |
| Created | 2024-05-01 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | WV — Tom Willis |
| Surfaced by | “senate:Tom Willis” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | issue advocacy |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | none |
| Call to action | vote |
| Standout element | Close-up hand inserting ballot into box paired with bold 'FREEDOM' text in red |
| Tactic | Ad leverages election integrity fears to drive primary turnout by framing a vote for Willis as protection against fraud. |
Where it ran (delivery by region)
| West Virginia | 81.6% |
| Maryland | 16.8% |
| Virginia | 1.6% |
Who saw it (delivery)
| 65+ · unknown | 0.1% |
| 55-64 · unknown | 0.1% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 5.9% |
| 25-34 · female | 0.4% |
| 65+ · female | 26.1% |
| 55-64 · male | 16.2% |
| 35-44 · female | 2.8% |
| 25-34 · male | 1.1% |
| 65+ · male | 23.4% |
| 55-64 · female | 11.5% |
| 45-54 · male | 8.8% |
| 45-54 · female | 3.6% |
