Reeves for Congress
We have to send a cop to Congress to take care of the criminals in Congress -- the ones who want to defund the police. Help a cop, send me to Congress, and let's get this done.
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| Overall score | 31.5/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 53.0 · 0.6 · 72.5 |
| Spend range | <USD 99 |
| Impressions | 9,000 – 9,999 |
| CPM (≈ $/1k impr) | USD 5.21 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 3 (2022-05-11 → 2022-05-14) |
| Created | 2022-05-07 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | VA — Bryce Reeves |
| Surfaced by | “senate:Bryce Reeves” |
| Issue | crime safety |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | candidate, police |
| Symbols | none |
| Call to action | vote |
| Standout element | Candidate in full sheriff uniform standing in front of patrol vehicle, weaponizing his law enforcement identity |
| Tactic | The ad leverages the candidate's sheriff identity as a credential, framing Congress itself as crime-ridden and positioning Reeves as the uniquely qualified outsider who can clean it up — a strong authority-plus-populist-grievance tactic. |
| Virginia | 100.0% |
| 55-64 · unknown | 0.1% |
| 35-44 · male | 14.3% |
| 65+ · unknown | 0.1% |
| 35-44 · unknown | 0.3% |
| 25-34 · male | 9.1% |
| 25-34 · female | 11.0% |
| 65+ · male | 4.3% |
| 35-44 · female | 15.4% |
| 45-54 · male | 9.6% |
| 45-54 · unknown | 0.1% |
| 65+ · female | 6.3% |
| 55-64 · female | 8.4% |
| 55-64 · male | 7.6% |
| 45-54 · female | 8.5% |
| 18-24 · male | 2.4% |
| 18-24 · female | 2.5% |
| 25-34 · unknown | 0.1% |