Tom Willis WV US Inactive
Friends of Tom Willis
Ad copy
My goal is that WV become a Top 10 business state in the Nation. Sara and I are proud to be a part of the downtown Martinsburg business community. At Glenloch Legal and Top Title and Escrow, we help others with title and escrow real estate closings, business law, and estate planning. It takes a team with business owners working in partnership with community leaders to build a better future with more jobs and opportunities. The legislature's role is to create the conditions for business success, including low taxes, minimum regulatory burdens and red tape, and transparent efficient protection of property rights. Then get out of the way for WV entrepreneurs to do their thing. Working together, we will make WV a Top 10 business state!
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 36.4/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 53.0 · 16.3 · 64.3 |
| Spend range | USD 100–199 |
| Impressions | 9,000 – 9,999 |
| CPM (≈ $/1k impr) | USD 15.74 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 60 (2024-03-12 → 2024-05-11) |
| Created | 2024-03-12 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | WV — Tom Willis |
| Surfaced by | “senate:Tom Willis” |
🧠 AI analysis
| Issue | economy taxes |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate, family children |
| Symbols | none |
| Call to action | none |
| Standout element | dual side-by-side professional photos of candidate with spouse establishing a husband-wife business team identity |
| Tactic | The ad uses a community business owner narrative to humanize the candidate and build economic credibility, positioning low taxes and deregulation as locally grounded values rather than abstract ideology. |
Where it ran (delivery by region)
| West Virginia | 91.4% |
| Maryland | 8.1% |
| Virginia | 0.5% |
Who saw it (delivery)
| 25-34 · unknown | 0.1% |
| 55-64 · unknown | 0.1% |
| 65+ · unknown | 0.1% |
| 25-34 · male | 5.3% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 8.6% |
| 55-64 · male | 14.5% |
| 65+ · male | 10.2% |
| 45-54 · male | 17.1% |
| 35-44 · female | 7.8% |
| 35-44 · male | 15.9% |
| 55-64 · female | 8.7% |
| 65+ · female | 8.6% |
| 25-34 · female | 2.4% |
| 35-44 · unknown | 0.5% |
