Pete Ricketts US Inactive
PETE RICKETTS FOR SENATE
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Ad copy
Don’t let D.C. Democrats buy Nebraska to help support fake Independents. Add your name to stand with Senator Pete Ricketts and keep our state red!
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 34.2/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 51.9 · 9.4 · 63.5 |
| Spend range | USD 100–199 |
| Impressions | 8,000 – 8,999 |
| CPM (≈ $/1k impr) | USD 17.59 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 35 (2025-10-27 → 2025-12-01) |
| Created | 2025-10-27 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NE — Pete Ricketts |
| Surfaced by | “senate:Pete Ricketts” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | attack opponent |
| Message type | list building survey |
| Emotional appeal | fear |
| Production tier | professional |
| Who pictured | opponent |
| Symbols | none |
| Call to action | sign petition |
| Standout element | Desaturated black-and-white photo of Chuck Schumer with red accent outlines making him look sinister alongside bold red-and-black warning headline |
| Tactic | The ad uses an fear-and-manipulation tactic by making a national Democratic villain the face of a local threat, mobilizing list sign-ups through an 'outsider interference' narrative to build Ricketts' donor and supporter base. |
Where it ran (delivery by region)
| Nebraska | 100.0% |
Who saw it (delivery)
| 18-24 · female | 0.1% |
| 18-24 · male | 0.7% |
| 25-34 · female | 0.7% |
| 25-34 · male | 1.3% |
| 35-44 · female | 2.6% |
| 35-44 · male | 3.1% |
| 35-44 · unknown | 0.0% |
| 45-54 · female | 6.4% |
| 45-54 · male | 6.7% |
| 45-54 · unknown | 0.0% |
| 55-64 · female | 14.8% |
| 55-64 · male | 14.6% |
| 55-64 · unknown | 0.2% |
| 65+ · female | 27.6% |
| 65+ · male | 20.7% |
| 65+ · unknown | 0.4% |
