πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
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John Deaton for US Senate US Inactive

JOHN DEATON FOR SENATE INC.

ad creative

Ad copy

As I travel across Massachusetts, I want to meet the entrepreneurs, small business owners, and restauranteurs who keep our communities thriving. Lately, that has brought me to places like Benny's Caribbean Restaurant in Worcester, where Benny and Nadia have built something special. Great food, great people, and a great example of the hard work and determination it takes to run a small business. Massachusetts should be a place where entrepreneurs can succeed, grow, and create opportunity. Rising costs and red tape shouldn't make it harder every year for people to pursue the American Dream. If you're in Worcester, stop by Benny's Caribbean Restaurant and support a local business that's helping make our communities stronger. Got a business you want me to stop by? Post the name in the comments.

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score31.1/100
Spend / Reach / Long. / Eff.0.0 Β· 51.9 Β· 0.8 Β· 71.7
Spend range<USD 99
Impressions8,000 – 8,999
CPM (β‰ˆ $/1k impr)USD 5.82
Est. audience sizeβ€”
Days live4 (2026-06-11 β†’ 2026-06-15)
Created2026-06-11
Creative variants1 body Β· 0 headline
Platformsfacebook, instagram
Languagesen
CandidateMA β€” John Deaton
Surfaced byβ€œsenate:John Deaton”

🧠 AI analysis

Issueeconomy taxes
Framingpositive candidate
Message typepersuasion
Emotional appealhope
Production tiersemi pro
Who picturedcandidate, diverse crowd
Symbolsus flag, family
Call to actionnone
Standout elementcandidate arm-in-arm with diverse small business owners in front of his campaign bus
TacticUses authentic community meet-and-greet imagery to humanize the candidate and signal economic populism, appealing to small business owners and diverse working-class voters through relatability over policy detail.

Where it ran (delivery by region)

Massachusetts99.0%
Connecticut1.0%

Who saw it (delivery)

18-24 Β· female 0.3%
18-24 Β· male 2.4%
18-24 Β· unknown 0.0%
25-34 Β· female 3.7%
25-34 Β· male 17.0%
25-34 Β· unknown 0.2%
35-44 Β· female 9.8%
35-44 Β· male 34.2%
35-44 Β· unknown 0.2%
45-54 Β· female 8.3%
45-54 Β· male 23.7%
45-54 Β· unknown 0.3%

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