Susan Collins US Inactive
COLLINS FOR SENATOR
Susan Collins DELIVERS for Maine
Collins for Senator
Ad copy
Susan Collins DELIVERS for Penobscot County: ✅ $30M to replace local bridges ✅ $100M for defense research programs at University of Maine ✅ $1.3M to redevelop Bangor & Brewer waterfronts Experience matters
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 48.2/100 |
| Spend / Reach / Long. / Eff. | 44.9 · 83.1 · 1.1 · 63.6 |
| Spend range | USD 3,000–3,499 |
| Impressions | 175,000 – 199,999 |
| CPM (≈ $/1k impr) | USD 17.33 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 5 (2020-10-21 → 2020-10-26) |
| Created | 2020-10-21 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Susan Collins |
| Surfaced by | “senate:Susan Collins” |
🧠 AI analysis
| Issue | economy taxes |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | professional |
| Who pictured | none |
| Symbols | none |
| Call to action | learn more |
| Standout element | Bold red graphic card with white bold checkmarks listing specific dollar amounts of local deliverables |
| Tactic | Uses concrete dollar figures and hyper-local geographic specificity to build credibility and reinforce the 'experience matters' incumbency advantage argument. |
Where it ran (delivery by region)
| Maine | 100.0% |
Who saw it (delivery)
| 18-24 · unknown | 0.1% |
| 35-44 · male | 7.2% |
| 55-64 · unknown | 0.1% |
| 25-34 · unknown | 0.1% |
| 45-54 · female | 7.7% |
| 55-64 · female | 11.0% |
| 65+ · female | 11.8% |
| 55-64 · male | 8.4% |
| 25-34 · female | 7.0% |
| 35-44 · unknown | 0.1% |
| 45-54 · male | 8.8% |
| 25-34 · male | 10.3% |
| 18-24 · male | 7.2% |
| 35-44 · female | 5.8% |
| 65+ · male | 6.9% |
| 18-24 · female | 7.4% |
| 65+ · unknown | 0.1% |
| 45-54 · unknown | 0.1% |
