Lindsey Graham US Inactive
TEAM GRAHAM, INC.
DONATE NOW
Please donate now to help.
Ad copy
📢❗ Listen to this important message from Senator Graham's Finance Director, Tara N. Spicer. Senator Graham's liberal opponent raised $10.6 million in the month of August. If you haven't stepped up yet to help, now is the time! Please donate $5, $10, or $25 now.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 57.2/100 |
| Spend / Reach / Long. / Eff. | 59.4 · 97.1 · 8.5 · 63.9 |
| Spend range | USD 10,000–14,999 |
| Impressions | 700,000 – 799,999 |
| CPM (≈ $/1k impr) | USD 16.67 |
| Est. audience size | — |
| Days live | 32 (2020-09-10 → 2020-10-12) |
| Created | 2020-09-10 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | SC — Lindsey Graham |
| Surfaced by | “senate:SC — Lindsey Graham” |
🧠 AI analysis
| Issue | other |
| Framing | informational |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | diy amateur |
| Who pictured | none |
| Symbols | none |
| Call to action | donate |
| Standout element | Finance Director speaking directly to camera in casual home setting, emphasizing grassroots urgency |
| Tactic | The ad uses a money-gap fear tactic, citing the opponent's $10.6M August haul to create urgency and prompt small-dollar donations from the base. |
Where it ran (delivery by region)
| Texas | 9.1% |
| Florida | 7.9% |
| California | 7.2% |
| Ohio | 4.1% |
| Georgia | 4.0% |
| North Carolina | 3.9% |
| New York | 3.7% |
Who saw it (delivery)
| 35-44 · unknown | 0.0% |
| 55-64 · unknown | 0.3% |
| 35-44 · male | 1.7% |
| 55-64 · male | 20.2% |
| 65+ · male | 21.6% |
| 45-54 · male | 9.7% |
| 55-64 · female | 16.2% |
| 45-54 · female | 6.1% |
| 65+ · female | 22.6% |
| 65+ · unknown | 0.4% |
| 35-44 · female | 1.0% |
| 45-54 · unknown | 0.1% |
