📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
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Pete Ricketts US Inactive

PETE RICKETTS FOR SENATE

ad creative

Add your name >>

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Ad copy

🇺🇸 Our brave men and women in ICE and Border Patrol put their lives on the line every day to enforce our laws and protect American communities. I proudly stand with them — and with all law enforcement officers working to keep Nebraskans and Americans safe. If you agree, add your name to show your support! ➡️

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score31.3/100
Spend / Reach / Long. / Eff.0.0 · 49.2 · 6.3 · 69.7
Spend range<USD 99
Impressions6,000 – 6,999
CPM (≈ $/1k impr)USD 7.62
Est. audience size10,001 – 50,000
Days live24 (2025-07-07 → 2025-07-31)
Created2025-07-07
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateNE — Pete Ricketts
Surfaced by“senate:Pete Ricketts”

🧠 AI analysis

Issueimmigration
Framingissue advocacy
Message typelist building survey
Emotional appealpride
Production tiersemi pro
Who picturednone
Symbolsus flag, border
Call to actionsign petition
Standout elementbold red all-caps 'SHOW YOUR SUPPORT FOR ICE' headline dominating a clean white card with a red petition button
TacticClassic list-building tactic using values alignment around ICE and law enforcement to capture supporter names and contact info via a low-commitment petition ask.

Where it ran (delivery by region)

Nebraska100.0%

Who saw it (delivery)

18-24 · female 0.1%
45-54 · male 3.5%
65+ · male 29.3%
65+ · female 34.0%
55-64 · unknown 0.2%
55-64 · male 13.3%
55-64 · female 11.9%
45-54 · unknown 0.0%
45-54 · female 3.6%
18-24 · male 0.5%
35-44 · unknown 0.0%
35-44 · male 1.7%
35-44 · female 0.7%
25-34 · unknown 0.0%
25-34 · male 0.7%
25-34 · female 0.2%
65+ · unknown 0.2%

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