Susan Collins US Inactive
COLLINS FOR SENATOR
Learn More
COVID-19 support for Mainers
Ad copy
Small businesses are suffering devastating losses during this pandemic. I am so pleased that the Paycheck Protection Program, which I authored, is helping provide a lifeline to these employers and their dedicated employees.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 51.8/100 |
| Spend / Reach / Long. / Eff. | 50.6 · 90.1 · 1.9 · 64.8 |
| Spend range | USD 5,000–5,999 |
| Impressions | 350,000 – 399,999 |
| CPM (≈ $/1k impr) | USD 14.67 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 8 (2020-04-08 → 2020-04-16) |
| Created | 2020-04-08 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Susan Collins |
| Surfaced by | “senate:Susan Collins” |
🧠 AI analysis
| Issue | economy taxes |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | workers labor |
| Symbols | none |
| Call to action | learn more |
| Standout element | woman standing in front of a CLOSED sign on a small business storefront, visually embodying pandemic economic hardship |
| Tactic | Collins positions herself as a legislative savior for struggling small businesses by centering a relatable local business owner as the human face of the PPP's impact, building personal credibility through policy authorship. |
Where it ran (delivery by region)
| Maine | 100.0% |
Who saw it (delivery)
| 45-54 · female | 11.2% |
| 35-44 · female | 9.3% |
| 25-34 · unknown | 0.1% |
| 45-54 · unknown | 0.1% |
| 65+ · unknown | 0.1% |
| 55-64 · unknown | 0.1% |
| 35-44 · unknown | 0.1% |
| 18-24 · female | 3.2% |
| 55-64 · male | 9.0% |
| 35-44 · male | 10.3% |
| 18-24 · male | 3.7% |
| 25-34 · male | 9.3% |
| 55-64 · female | 9.5% |
| 25-34 · female | 7.7% |
| 65+ · female | 8.5% |
| 65+ · male | 6.1% |
| 45-54 · male | 11.3% |
| 18-24 · unknown | 0.0% |
