Steve Botsford for US Senate US Inactive
Botsford for Illinois
Botsford for Illinois
Ad copy
Lower costs. Higher wages. A fair shot for everyone. I'm Steve Botsford, and I'm running for Senate. Learn more and join my campaign.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 45.7/100 |
| Spend / Reach / Long. / Eff. | 23.7 · 80.0 · 3.0 · 76.0 |
| Spend range | USD 400–499 |
| Impressions | 125,000 – 149,999 |
| CPM (≈ $/1k impr) | USD 3.27 |
| Est. audience size | — |
| Days live | 12 (2025-11-19 → 2025-12-01) |
| Created | 2025-11-19 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | IL — Steve Botsford |
| Surfaced by | “senate:Steve Botsford” |
🧠 AI analysis
| Issue | economy taxes |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | hope |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | capitol statue |
| Call to action | learn more |
| Standout element | Hazy aerial shot of the Capitol and Washington Monument evoking a sense of aspiration mixed with DC establishment distance |
| Tactic | The ad uses broad populist economic messaging — lower costs, higher wages, fair shot — paired with iconic DC imagery to position Botsford as an outsider ready to fight for everyday Illinoisans. |
Where it ran (delivery by region)
| Illinois | 100.0% |
Who saw it (delivery)
| 18-24 · female | 15.4% |
| 45-54 · male | 5.2% |
| 65+ · unknown | 0.0% |
| 65+ · male | 2.9% |
| 65+ · female | 1.7% |
| 55-64 · unknown | 0.0% |
| 55-64 · male | 4.2% |
| 55-64 · female | 1.6% |
| 45-54 · unknown | 0.0% |
| 45-54 · female | 1.6% |
| 18-24 · male | 27.0% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 8.4% |
| 35-44 · female | 2.6% |
| 25-34 · unknown | 0.3% |
| 25-34 · male | 21.1% |
| 25-34 · female | 7.1% |
| 18-24 · unknown | 0.6% |
| Unknown · male | 0.0% |
