Pete Ricketts US Inactive
PETE RICKETTS FOR SENATE
Add your name >>
Ad copy
Don’t let D.C. Democrats buy Nebraska to help support fake Independents. Add your name to stand with Senator Pete Ricketts and keep our state red!
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 36.1/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 55.8 · 8.8 · 62.5 |
| Spend range | USD 200–299 |
| Impressions | 10,000 – 14,999 |
| CPM (≈ $/1k impr) | USD 19.96 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 33 (2025-10-27 → 2025-11-29) |
| Created | 2025-10-27 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NE — Pete Ricketts |
| Surfaced by | “senate:Pete Ricketts” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | attack opponent |
| Message type | list building survey |
| Emotional appeal | fear |
| Production tier | professional |
| Who pictured | opponent |
| Symbols | none |
| Call to action | sign petition |
| Standout element | Desaturated black-and-white photo of Chuck Schumer with red accent outlines making him look sinister alongside bold red-and-black warning headline |
| Tactic | The ad uses an fear-and-manipulation tactic by making a national Democratic villain the face of a local threat, mobilizing list sign-ups through an 'outsider interference' narrative to build Ricketts' donor and supporter base. |
Where it ran (delivery by region)
| Nebraska | 100.0% |
Who saw it (delivery)
| 18-24 · female | 0.2% |
| 45-54 · male | 6.4% |
| 65+ · male | 23.3% |
| 65+ · female | 28.2% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 14.2% |
| 55-64 · female | 13.3% |
| 45-54 · unknown | 0.0% |
| 45-54 · female | 5.0% |
| 18-24 · male | 1.5% |
| 35-44 · unknown | 0.0% |
| 35-44 · male | 3.0% |
| 35-44 · female | 1.8% |
| 25-34 · unknown | 0.0% |
| 25-34 · male | 1.8% |
| 25-34 · female | 0.7% |
| 18-24 · unknown | 0.1% |
| 65+ · unknown | 0.4% |
