Don Tracy For Illinois, NFP
Don will lower the cost-of-living for working families, champion Midwestern values, and represent all of Illinois, not just Chicago. Follow if you agree!
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 39.0/100 |
| Spend / Reach / Long. / Eff. | 23.7 Β· 63.8 Β· 4.7 Β· 64.0 |
| Spend range | USD 400β499 |
| Impressions | 25,000 β 29,999 |
| CPM (β $/1k impr) | USD 16.35 |
| Est. audience size | 100,001 β 500,000 |
| Days live | 18 (2025-09-29 β 2025-10-17) |
| Created | 2025-09-29 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | |
| Languages | en |
| Candidate | IL β Don Tracy |
| Surfaced by | βsenate:Don Tracyβ |
| Issue | economy taxes |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | us flag, farm rural |
| Call to action | none |
| Standout element | Illinois state silhouette in orange with a star used as a bold identity anchor behind the candidate name |
| Tactic | The ad uses regional identity politics β explicitly contrasting 'all of Illinois' against Chicago β to build grassroots affinity and drive social follows as a list-building mechanism. |
| Illinois | 96.8% |
| Missouri | 0.4% |
| Florida | 0.3% |
| Indiana | 0.3% |
| Wisconsin | 0.3% |
| Iowa | 0.2% |
| Texas | 0.2% |
| 18-24 Β· female | 0.0% |
| 45-54 Β· male | 7.6% |
| 65+ Β· male | 33.1% |
| 65+ Β· female | 19.2% |
| 55-64 Β· unknown | 0.2% |
| 55-64 Β· male | 18.1% |
| 55-64 Β· female | 9.1% |
| 45-54 Β· unknown | 0.1% |
| 45-54 Β· female | 4.3% |
| 18-24 Β· male | 0.2% |
| 35-44 Β· unknown | 0.0% |
| 35-44 Β· male | 4.0% |
| 35-44 Β· female | 1.9% |
| 25-34 Β· male | 1.3% |
| 25-34 Β· female | 0.3% |
| 18-24 Β· unknown | 0.0% |
| 65+ Β· unknown | 0.3% |