Louisiana Department of Treasury
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 51.1/100 |
| Spend / Reach / Long. / Eff. | 38.3 · 90.1 · 2.8 · 73.4 |
| Spend range | USD 1,500–1,999 |
| Impressions | 350,000 – 399,999 |
| CPM (≈ $/1k impr) | USD 4.67 |
| Est. audience size | — |
| Days live | 11 (2022-02-17 → 2022-02-28) |
| Created | 2022-02-17 |
| Creative variants | 0 body · 5 headline |
| Platforms | |
| Languages | en |
| Candidate | LA — John Fleming |
| Surfaced by | “senate:John Fleming” |
| Issue | other |
| Framing | informational |
| Message type | awareness |
| Emotional appeal | urgency |
| Production tier | unknown |
| Who pictured | none |
| Symbols | money cash |
| Call to action | learn more |
| Standout element | Facebook content-removed placeholder screen replacing the actual ad creative |
| Tactic | The ad leverages a 'found money' hook with specific dollar figures to drive clicks to the state treasury's unclaimed property portal, but the actual creative was removed by Facebook for a disclaimer violation, leaving only the redacted placeholder visible. |
| Louisiana | 100.0% |
| 65+ · unknown | 0.0% |
| 18-24 · female | 22.0% |
| 35-44 · unknown | 0.1% |
| 13-17 · female | 0.1% |
| 35-44 · female | 6.3% |
| 18-24 · unknown | 0.2% |
| 45-54 · female | 2.7% |
| 25-34 · female | 15.7% |
| 35-44 · male | 6.3% |
| 25-34 · male | 17.1% |
| 18-24 · male | 23.1% |
| 45-54 · unknown | 0.0% |
| 55-64 · male | 1.1% |
| 65+ · male | 0.6% |
| 45-54 · male | 2.5% |
| 55-64 · female | 1.4% |
| 65+ · female | 0.6% |
| 25-34 · unknown | 0.1% |
| 13-17 · male | 0.1% |
| 13-17 · unknown | 0.0% |
| 55-64 · unknown | 0.0% |